Today, the world is rapidly developing, thus causing people to spend more time at their offices. The eagerness to achieve plenty of different goals makes people work harder and harder every single day. In pursuit of successful careers, they are sacrificing their health. The business idea proposed in this memo is focused on creating specially equipped health booths that will allow people to quickly check their key health indicators. The booths will be set in large trade centers, malls, and supermarkets and will perform basic health analysis by automatically taking certain samples. The idea is to provide people with the opportunity to be aware of their health condition without visiting a doctor, which usually takes much time. Since nowadays many people do not have time for hospitals, they will be able to check the basic health indicators while shopping for groceries or clothes. Additionally, the booths will provide them with an automatically built list of recommendations based on the test results.
Marketing Plan
Clientele
The number of clients is expected to be large because health booths are going to be located in crowded places like malls or supermarkets. It is believed that due to this fact, there will be many people interested in the project and willing to test their health along the way.
Competition
We suppose that the competition rate will be low since there are no similar projects in the country yet. All those health stands in malls are offering simple blood pressure checks, while our health booths will perform a wider range of tests.
Specific Marketing Plan
Our goal will be achieved through strategic partnerships. The clientele is going to be reached with the help of malls and supermarkets administration that will allow setting the booths at their territories. Also, we can provide a discount for those who have bought groceries in the partner supermarket and have spent over 80-100 dollars. The amount is to be discussed.
Services
Clients will be offered to find out the results for the following health indicators: blood pressure, cholesterol level, general blood analysis, chest X-ray, ECG, vision screening, and so on.
The additional charge will allow people to get certain recommendations based on the test results.
Plan of Operation
Suppliers
Local hospitals will provide the necessary inventory for the sampling procedures, while we can put their logos and contact details on the sides of the booths. Similarly, we will inform the clients about the companies that will provide the equipment, such as the X-ray machine.
Personnel
At first, we will provide consultants to help people with the necessary procedures. Later, we will integrate the automatic support system. All blood samples and other test results are expected to be picked up by a special team that will either deliver them to certain hospitals or will destroy them – depending on clients’ instructions.
Licenses
All licenses necessary for the business idea implementation will be acquired as soon as the founding team gets the sponsorship.
Management
The executive members will include the founding team of three people. Each of the mentioned people has a degree in Business Administration and has certain experience in establishing small businesses. We are also open for the candidates proposed by the investors.