Introduction
The multilevel education system in the USA, the presence of a large number of specialized educational institutions with a variety of curricula, and other advantages make American education one of the best. It is especially believed that this country is an ideal option for master’s and doctoral studies. The educational system in the States has more than 6 thousand higher educational institutions in different directions (Rahiem, 2021). Currently, there are 20 million active students in US colleges (Rahiem, 2021). Bachelors, masters, and doctors of sciences come out of all these types of educational institutions. It is possible to get a higher education in all institutions. All universities are divided into public and private. Public universities receive grants from the authorities of a particular state, and private ones are funded from private funds. The main goal of state institutions is to provide higher education to residents of their state. Therefore, higher competition and tuition fees are set for applicants from other states.
Demographic
The student youth of the USA, as a socio-age group, is defined in the range from 18 to 24 years, since these boundaries are mainly characteristic of the student age. The average age of adult learners in the USA is 21.7 years (Rahiem, 2021). The total proportion of students is dominated by white students, but in recent years the number of minority representatives among the total number of students has increased (Rahiem, 2021). The situation in the American higher education system has in the foreseeable future good demographic prerequisites not only for stopping the negative processes taking place in recent years but also all the prerequisites for overcoming this crisis in the coming years. In the future, there are good demographic prerequisites for the growth of both the number of accepted students and the total number of students.
Best Channels of Attraction
Students are a young audience, aged from 17 to 23; accordingly, they are in the majority on Instagram: they lead a page or at least follow their favorite brands and stars (Rahiem, 2021). Instagram is one of the most popular social networks in this age range. This is the fourth most popular social network, users spend an average of 30 minutes a day on it (Rahiem, 2021). Therefore, advertising on Instagram is the most suitable tool to tell students about educational services. Instagram belongs to Facebook, so one should run ads through the Facebook advertising account since this network is popular with parents of applicants.
Conclusion
The audience of students is greatly underestimated due to the myth that they have low purchasing power. In fact, this is a very attractive and valuable audience that you need to be able to work with. This social media campaign will be able to easily integrate the audience of potential students into the marketing of the university. She will be able not only to positively influence the demand for university marketing but also to promote a strong brand of the university. This social media campaign will meet the needs of the target audience, and in this case, it is active, modern youth who spend most of their time on the Internet and constantly use social networks. Accordingly, this will ensure the promotion of the university on resources that are interesting to this particular audience.
References
Rahiem, M. D. (2021). Remaining motivated despite the limitations: University students’ learning propensity during the COVID-19 pandemic. Children and Youth Services Review, 53(3), 253–254.