Advertisements have a great influence on the people. There are a lot of special tricks that trigger impulse buying. The advertisement of chips Doritos is one of the best examples how the video may influence the people’s consciousness.
Hint on sex and sexuality is an old time-tested trick used in ads. In Doritos Super Bowl advertisement, a sexual girl tries to seduce a young boy but she fails to do it because he is very captured with the football match eating the pack of chips without paying attention to her. Only these chips help her to pull him into the room.
Another trick used in advertisements is sounds. People memorize things better with the help of music. All sorts of audible cues are used to attract the consumers’ attention. These annoying jingles are very effective to get people to remember a particular product from this advertisement. In the case of Doritos Super Bowl advertisement, the crunch of chips and the sounds from the TV football match are used to catch the audience’s attention.
Many companies use absurd situations in the advertisements in order to pass the main idea to the consumers. It is very extraordinary situation when a young naked girl strews herself with chips which are so much liked by her boyfriend. Such extreme comparisons and analogies are very successful at making the consumers be interested in the product. Having watched the Dorito Super bowl advertisement, many young girls find the secret of their sexuality in chips. It sounds inept. Such unusual situations and images play the same role as metaphors and similes in the literature. This absurd visualization makes the consumers remember the product and buy it in order to have the same situation in their life.
Fantasy imaginary is another method to influence the consumers. People who are portrayed in the advertisement have exaggerated perfection. A young, beautiful and sexual girl with long shiny and lush hair in her boyfriend’s shirt looks perfectly. There is no man who doesn’t pay attention to such a beautiful girl but her boyfriend is fond of eating chips. The scene when this girl lies in the bed with a heap of chips is also perfectly depicted: a smart white room with a comfortable bed on which such a sexy naked girl lies strewed with chips catches the eye of the consumers. Such exaggerations help to make an accent on the product. The emotions of the young boy have overstated especially his mimics depicting his astonishment and joy. Many young women catch the hint of this ad. They know what is necessary to do to make their boyfriends happy. It is necessary to buy a lot of packs of Dorito. It should be pointed out that one pack is not enough. It will be better to buy a lot of chips at once.
The message that is sent by the creators of the ads is that the consumer will have the same situation or effect when he/she buys this product. Having chosen these young people for the Dorito Super Bowl ad is a clever maneuver. First of all, this ad attracts the attention of all young people including young girls who want to look like this sexy girl in the ad and boys who are fond of football and want to be with such a beautiful girl. Chips are usually liked by young people, that’s why first of all this ad caters to this particular audience. On the other hand, the creators of the Dorito Super Bowl don’t lose using these tricks to draw attention to their product of other age groups. Middle-aged people also dream about such situations in their life, especially, wives whose husbands spend a lot of time in front of the TV watching football matches not paying attention to their women. There is no doubt that all these tricks of the Dorito Super Bowl ad influence the consumers.
Works Cited
Doritos Super Bowel Commercial Winner. You Tube. 2012.Web.