The main benefit of Talabat for consumers is easier access to food delivery services and to a more significant number of options within one application. I used Talabat as a consumer, and from this experience, I can conclude that clients receive more value from a single aggregator application when compared to multiple delivery services or ordering delivery by phone. For instance, this application has a total of 4,300 restaurants, both local and international restaurant chains, which provide a large variety of options in terms of the price range and food preferences.
Additionally, the competition between such a high number of restaurants enhances their focus on quality, and thus customers also benefit from having better meals. Lastly, if customers are not satisfied with the meal or its delivery, they can complain through the Talabat up instead of quarreling with restaurant workers and managers. This means that customers will likely be more satisfied with the whole experience, even if there are any delays or errors on the restaurant’s part.
The app also has numerous benefits for restaurants, which is thy about 70% of restaurants in Dubai are listed on it. First of all, using the app allows restaurants to save on marketing expenses, as it allows them to be seen and recognized by customers in the area without spending on posters, flyers, or online advertising campaigns. Consequently, the app attracts more new clients without significant investments, which can have a positive impact on the restaurants’ profitability.
Because using the app is easy, and customers do not need to visit a restaurant or call it, clients who were satisfied with the service and meal quality are more likely to become returning customers. This gives restaurants more motivation to improve the quality of their meals, and doing so has a positive impact on the satisfaction of all other customers. As a result, restaurants listed on Talabat are likely to benefit from lower marketing expenses, better brand awareness, more clients, and improved service quality.