Marketability
The Harvest Party is a unique event for the adult audience, providing an opportunity to socialize with local market visitors and business owners alike. The Boston Public Market was established with a focus on food, emphasizing diverse communities and promoting healthy diets (“The Market,” n.d.). Advertising such a celebration to Boston citizens, with the tools at the organizers’ disposal, ensures a high level of involvement in a friendly community.
The marketability of the event is evident, as it is centered on serving a diverse range of dishes and beverages crafted by local farmers. The website showcases how this party can introduce visitors to the prospect of purchasing nourishing and vibrant goods at affordable prices. It can help expand the customer base by engaging them with the local food culture. The party has live music, which attracts artists, an open bar with a wide variety of beverages, a dance floor, and an auction for the market’s entrepreneurs and customers.
Type of Clients Most Likely to Attend
The primary focus of the meeting is entrepreneurship, which makes the event highly appealing to local business owners. Small firms will likely send their representatives to this party to establish new contacts with suppliers or retailers. As the Boston Public Market is a shared space for local farmers to sell their produce and purchase supplies, this portion of the community will likely represent the majority of attendees (“The market,” n.d.). The party’s focus is on the adult audience, as evident in the planned evening activities.
Ease of Website Navigation
The clarity of the web page enables the organizers to present the entire party outline within the field of view. A short description of the event, its schedule of activities, and a list of sponsors show all the necessary information for the public (“Harvest Party celebration,” n.d.). The page’s design is vibrant, clutter-free, and focuses on the vital data.
Harvest Party tickets are sold on a separate page on the popular Eventbrite website. The direct link to access it is placed right under the meeting outline, creating a seamless transfer of visitors from one site to another. With only a few clicks away from a purchase, potential attendees can easily reserve their spot for the event without having to register or navigate through Eventbrite.
Payment Options and Guarantees/Return Policy
As has been said, payment is conducted through Eventbrite, which has a clear design and policy statements. Three types of tickets are available, including a regular one for $50, a ticket that includes access to an open bar for $150, and a VIP ticket for the celebratory dinner for $500 (“5th Harvest Party,” n.d.). Each option’s description is extensive and outlines what access it provides. The guarantees for each ticket type are listed on both Eventbrite and Boston Public Market, while the refund policy is stated only on Eventbrite. It requires a client to contact the event’s organizers to request a return of payments.
Likelihood of Success
The event will likely succeed because of its visibility, appeal to the correct public, and numerous activities planned for attendees. The VIP options are attractive to the adult audience and promote socialization, which is the intent of the party’s organizers. The popularity of the market and the range of its celebrations aimed at attracting customers and partners show that the organization has an in-depth knowledge of its audience, which is proven throughout its 7-year history (“The market,” n.d.).
Harvest Party has a clear focus on food and is bound to succeed with its planned dinner and an open-bar tent, as this type of attraction has universal appeal to all visitors. Moreover, the dance floor and live music will create an atmosphere that encourages people to talk with others. Its online marketing campaign is straightforward and on-point, as it only contains the required information without discussing promoting the market. At the same time, the location’s reputation serves as a significant selling point for the party organizers.
The party is guaranteed to succeed, as it appeals to the public and is interested in forming new connections through socializing. The party’s presentation emphasizes the friendly atmosphere among a diverse group of farmers and entrepreneurs, serving as a central ticket-selling point. It is also worth mentioning that this is the fifth installment of this event, making it clear that people enjoy the provided activities and have a reason to return. The various awards this organization has earned during its 7-year history highlight the market’s owners’ proficiency in marketing and planning (“The market,” n.d.). In conclusion, people will be satisfied with the opportunity to party with locals and have a great time tasting the produce of New England farms.
References
5th Harvest Party. (n.d.). Eventbrite. Web.
Harvest Party celebration. (n.d.). Boston Public Market. Web.
The market. (n.d.). Boston Public Market. Web.