Cultural Conflict Overview
Health professionals need to analyze the trends recorded in the job market if they are to develop implementable career growth plans. Such a process is instrumental since the industry is becoming complicated due to the emergence of unprecedented trends, including new terminal conditions and technological proliferation. Qualified workers in the field of healthcare should consider their abilities and examine how they stand to address the challenges different patients encounter. The preparation of a personalized marketing plan in the sector remains critical if nurse practitioners are to pursue their career goals successfully. This paper outlines the role of a nurse practitioner (NP), recorded trends in the job market, and core competencies such experts bring to the field of healthcare.
Nurse Practitioner Role: History and Education
The history of the NP role goes back to 1965, when Henry Silver and Loretta Ford embraced the concept with the aim of supporting the increasing demand for high-quality pediatric services (Berg, 2020). Such a role was intended to mitigate the gaps existing between physicians and nurses since they disoriented the nature of care delivery and the outcomes of patients. With the changes in healthcare needs, experts believe that the expansion and definition of NP roles have been informed by the desire to improve citizen’s overall medical experiences (Urbanowicz, 2019). To become a certified NP, health professionals should have completed an educational course and be accredited to become a registered nurse (RN). The RN would then need to hold a Bachelor of Science in Nursing (BSN) and possess a Master of Science in Nursing (MSN).
Required Certifications and Major Roles
The professional should be certified in accordance with the specific NP specialty, such as gerontology, pediatrics, or family practice, and state licensure. The US Drug Enforcement Administration (DEA) license is required before someone is able to secure a job as an NP in the country. Key NP roles include assessing patients, performing tests, and supervising the relevant followers (Urbanowicz, 2019). They are allowed to make diagnoses, provide managed treatment and care to patients, and coordinate departmental practices to improve the overall performance of the sector. They are equipped with adequate skills to counsel, educate, empower, and guide patients depending on the reported medical conditions and complications.
Job Growth in Minnesota
With nursing shortage remaining a problematic issue in the US, many states, such as Minnesota, are in constant demand for skilled workers in healthcare. The projected NP growth for Minnesota is 27.8 percent (Nursing Degree Search, n.d.). Gooch (2022) indicates that the country is seeing a 52.2 percent of growth in the NP field within the next decade, a higher percentage than that of Minnesota. Experts estimate that over 114,000 new job openings will be reported in the same period (Gooch, 2022). Some of the specialties where professionals would be in high demand include pain management, pulmonary, cardiology, aesthetics, and pediatric care.
Salary Range and Job Titles
On average, an NP in the country would receive a salary of around 108,000 to 126,000 US dollars (Gooch, 2022). Analysts in the health and labor force project that the increasing demand for NPs could result in higher remunerations for such professionals in the near future. NPs with the relevant qualifications need to continue identifying competitive employers in Minnesota and across the country. The field of NP is becoming diverse due to the existence of different career fields within the wider sector of healthcare. Some of the common titles under this specialty include Family Nurse Practitioner (FNP), Nurse Informatics, Public Health NP, Nurse Educator, Clinical Research NP, and Medical Writer NP (Cimiotti et al., 2019). Similar job titles include those of physician assistants, physical therapists, chiropractors, occupational therapists, and registered nurses.
Five Employers in Minnesota: Comparison
The leading employers in need of NPs in Minnesota include Allina Health, Mayo Clinic, and Fairview Health Services. The Minnesota Community Care and Hennepin Healthcare tend to advertise whenever there are job vacancies. From a comparison perspective, this state’s employers differ from those of other regions. For example, New York’s leading organizations in need of NPs include Home Health Care Centers and Outpatient Care Centers. In Florida, key employers would include General Medical and Public Hospitals, the US Department of Veterans Affairs (VA), and the Cleveland Clinic. However, states with operational community centers and Mayo Clinics tend to be associated with several job openings, such as Florida and Arizona.
Marketing Plan: Personal Value
Being an NP, I possess the relevant certifications and accreditations that empower me to practice and provide high-quality and personalized services in the family setting. I remain committed and true to my professional philosophy whenever providing health services to the identified patients. Key attributes dictating my practice include integrity, ethics, patient autonomy, efficient communication, cultural competence, and the ability to offer patient-centered support. I engage in lifelong learning to acquire emerging evidence from research, a strategy that widens my expertise continuously (Mlambo et al., 2021). I apply diverse mechanisms to achieve results, such as the power of leadership, teamwork, collaboration, engagement, and mentorship.
4Ps Strategy
The product attribute reveals that I possess the necessary competencies and abilities that are applicable in the field of healthcare. The place attribute indicates that I can offer high-quality services in a wide range of medical facilities and government departments across the country (Mlambo et al., 2021). In terms of price, I can consider the competitiveness of the sector and provide my services within the current salary scale of 108,000 to 126,000 US dollars. The promotion aspect guides me to identify available job openings, make relevant applications, and expand my abilities continuously.
Selected Competencies
Hamric’s Integrative Model presents several competencies that are critical for NPs who want to complete their roles diligently and achieve their maximum potential. The selected two skills pertinent to my current and future practice include ethical decision-making and evidence-based practice. Decision-making will make it easier for me to prevent disagreements while ensuring that the genuine interests of both my followers and patients are met. EBPS are clinical guidelines and regulatory frameworks that are essential in practice. EBP will make it easier for me to introduce emerging ideas in my clinical setting.
Influencing and Advancing Healthcare
The selected and investigated concepts and competencies include EBP and decision-making. Such abilities will influence all followers and team members positively, thereby allowing them to advance their overall healthcare delivery (Fulmer et al., 2021). Similarly, EBP remains a useful concept that equips NPs with emerging ideas and competencies from completed research activities. Such procedures and guidelines become meaningful in healthcare practice by helping mitigate recorded issues and improving the process of care delivery (Fulmer et al., 2021). These positive influences play a significant role in helping advance the overall nature and effectiveness of the healthcare sector.
Conclusion
Qualified NPs need to review the trends and scenarios experienced in the job market to identify the relevant requirements, competencies, and certifications that are needed for a smooth career path. A detailed analysis of the available employers and pay rates could result in a proper marketing strategy informed by the 4P model. The consideration of key competencies can guide NPs to remain prepared for the changing needs of more patients. The professionals will need to take the idea of continuous learning seriously if they are to expand their abilities and eventually succeed in their respective NP fields. Through the power of this presented marketing strategy, chances are high that I will succeed as an NP and provide high-quality and patient-centered care to more citizens.
References
Berg, J. A. (2020). The perils of not knowing the history of the nurse practitioner role. Journal of American Association of Nurse Practitioners, 32(9), 602-609. Web.
Cimiotti, J. P., Li, Y., Sloane, D. M., Barnes, H., Brom, H. M., & Aiken, L. H. (2019). Regulation of the nurse practitioner workforce: Implications for care across settings. Journal of Nursing Regulation, 10(2), 31-37. Web.
Fulmer, T., Reuben, D. B., Auerbach, J., Fick, D. M., Galambos, C., & Johnson, K. S. (2021). Actualizing better health and better care for older adults. Health Affairs, 40(2), 219-225. Web.
Gooch, K. (2022). 6 stats on the US nurse practitioner workforce. Becker’s Hospital Review. Web.
Mlambo, M., Silén, C., & McGrath, C. (2021). Lifelong learning and nurses’ continuing professional development, a metasynthesis of the literature. BMC Nursing, 20(62), 62-84. Web.
Nursing Degree Search. (n.d.). Nurse practitioners in Minnesota. Web.
Urbanowicz, J. (2019). APRN transition to practice: Program development tips. The Nurse Practitioner, 44(2), 50-55. Web.