A South Korean Copy of Snapchat Report

Exclusively available on Available only on IvyPanda® Made by Human No AI

Summary of Article: Who/What is the article about? What is happening? When did it happen? Where is did it happen? Why is it happening?

The author describes a Snapchat clone, Snow, designed and rolled in South Korea. Like Snapchat, the smartphone application offers numerous options for making funny photos adding filters such as glowing eyes, dog ears, and tongues, bulbous foreheads, etc. However, unlike the social network originally launched in the USA, it includes Asia-specific filters such as a rain of sushi or fried chicken, images of sumo wrestlers and Korean pop stars, bottles of soju and Korean liquor.

Snow was introduced in September. As for now, more than 30 million users downloaded it. There are several reasons leading to its growing popularity. First of all, Snapchat is not available in one of the region’s leading Internet markets – China.

That is why Chinese people enjoy using the analog. Second, Snow is Asia-specific, so it is psychologically acceptable. Moreover, it offers an opportunity to send short videos. In addition to it, the app is popular among showbiz starts. That is why ordinary people started downloading it. Finally, Snapchat did not overcome the language barrier because it does not have Asian offices and local-language versions are still being developed while Snow does not face this problem since it was designed in Asia and focused on the Asian market.

Author’s Position: What is the author’s take on this current event issue?

The author’s take on Snow can be seen in the first sentence of the article – the images and messages are self-destructing. However, the primary focus is made on the start-up market and the idea that there is no guarantee of going global and monopolistic without taking into consideration local peculiarities as well as there is always a threat of introducing similar products, which can become a greater success due to the size of regional markets. Moreover, Snow’s success can serve as an example for Asian start-ups proving that breaking out of home markets is not always the best option for development.

Relate to Class Material: How does this topic relate to this week’s class material?

The article describing the success of Snow is closely related to this week’s class material. First of all, it highlights the impact of social networks on our lives and the stereotypes it imposes. One of the reasons for the Snow’s growing popularity was the fact that showbiz stars used it. So, it reflects the belief that following a particular lifestyle (using some mobile apps in this case) is acceptable and creates an image of popularity and coolness.

Furthermore, it points to the link between technology and the economy as well as innovation and marketing. Snow has become popular because it is focused on the Asian market and, in fact, it introduced Asia-specific features earlier than Snapchat managed to develop them and offer local-language versions of the app. It means that economic success in the sector of innovations is determined by the speedy and decisive actions aimed at filling specific market niches. Finally, the topic reflects the role of regulations in technology and the economy. Because Snapchat is censored in China, Snow has got an opportunity to grow popular and fill this gap. Because people cannot use Snapchat, they will definitely download and enjoy Snow.

Class material

  • How social-network affect our life;
  • Innovation and marketing;
  • How should we use social network;
  • The relationship between technology and the economy.
More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, September 16). A South Korean Copy of Snapchat. https://ivypanda.com/essays/a-south-korean-copy-of-snapchat/

Work Cited

"A South Korean Copy of Snapchat." IvyPanda, 16 Sept. 2020, ivypanda.com/essays/a-south-korean-copy-of-snapchat/.

References

IvyPanda. (2020) 'A South Korean Copy of Snapchat'. 16 September.

References

IvyPanda. 2020. "A South Korean Copy of Snapchat." September 16, 2020. https://ivypanda.com/essays/a-south-korean-copy-of-snapchat/.

1. IvyPanda. "A South Korean Copy of Snapchat." September 16, 2020. https://ivypanda.com/essays/a-south-korean-copy-of-snapchat/.


Bibliography


IvyPanda. "A South Korean Copy of Snapchat." September 16, 2020. https://ivypanda.com/essays/a-south-korean-copy-of-snapchat/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1