Elements of visual and written texts
The picture is a product of Ticky designers. It depicts a Ferrari sports car of type 458 Italia as it speeds on a slip road. Near the car, there is a cliff with raging water, which seems dangerous to the car and its occupants. The dark clouds in the sky, the cliff, and the car are real-life objects. However, the bodies of water soaring to the skies and the road are artificial. The raging water and the strong wind represent the Tsunami.
This visual text represents the speed of this particular Ferrari vehicle model. Although the Tsunami is so close, the vehicle can take off and run at high speed, thus escaping from the danger. At the top left of the advert, Ticky writes, ‘Ferrari-Faster, than the Tsunami.’ At the bottom of the text, there is an additional expansion of the statement in terms of the vehicle’s speed and its physical ability. Ticky repeats the phrase ‘Ferrari: The one and only,’ to close the paragraph. The Ferrari headquarters, the phone number, and website identification are also provided at the bottom of the ad.
Source and nature of the visual text
RinkyTinky Designs and Interfaces Company created the Ferrari 458 Italia advert. It is retrievable from the ‘DeviantArt’ webpage on the internet. The advert is in the form of a picture or photograph. This advertisement is aimed at reaching high-income earners, who are the most likely customers. In general, sports cars are very expensive. Most people purchase such a brand as a luxury car. The advert also targets people or companies that require a high-speed automobile. In general, Tinky informs the reader that Ferrari 458 Italia is a model that anyone desires. However, the important aspects are its speed, velocity, and acceleration (Tinky Rinky 1).
The purpose of the visual text
The purpose of the visual is to show the new model of Ferrari, which is ‘Ferrari 458 Italia’. Tinky also seeks to show the engine’s power by stating that the car can speed ‘past a tsunami’ in the occurrence of such an event. The main purpose is to draw anyone’s attention (Rossite 32). He also draws attention to the picture by using bright colors to represent the car and the water. The Tsunami behind the car captures a lot of attention. The advert is likely to capture the interest of people who love cars, speed, nature, and traveling.
The success of the visual text
Tinky has put a picture of the car driving on the road, which is precise. It is speeding away from an area with a tsunami. It did not portray a real Tsunami because it was more likely to divert human attention away from the car. Attention is given to the Ferrari model about the Tsunami. From my knowledge of the target audience, I am compelled to look for speed and luxury in the text. When I look at the text, I feel interested and captivated.
I want to keep on looking at the picture and see every detail and what it is about. Since my response is positive, I can pay attention to the visual text and see what it is about (Rossiter 47). When drawn to the picture by the mountain and high water, I get to know it is an advert for the Ferrari 458 Italia car model.
This response has been elicited by the visual impact of the material. For instance, I am aware that Tsunami is a very fast and deadly series of energetic ocean waves that can affect a large piece of coastline, killing millions of people. It travels fast and is sometimes difficult to suspect. As such, I know that speed is needed. If the Ferrari motor brand can run faster than the waves, then the speed has attracted my attention. Therefore, my understanding of the text has been influenced by the immediate response in terms of speed and the looming danger.
Works Cited
Rossiter, John R. Visual Imagery: Applications to Advertising. New York, NY: Columbia University. 2012. Print.
Tinky Rinky. (2013). Ferrari Advertisement 2011. Web.