There are many debates regarding how ethically the companies behave when they create their products attractive to children. From the legal point, arguing this issue is counterproductive because children are not financially independent; therefore, the advertisements cannot directly influence children’s consumption choices. It is up to parents or parental guardians to comply with children’s wants. Khanna conducted a research where she collected data from 480 parents in India to investigate their perception of TV ads and their impact on children (47). The findings show that the parents consider the TV ads “to be a reason for developing materialistic values among children, increasing consumption of junk foods, and pressuring the parents to buy things leading to family conflict” (48). According to the lecture material, “children must be protected from advertising and promotional campaigns that exploit their own vulnerabilities.” Therefore, despite children’s inability to purchase the products themselves, the advertisement still significantly impacts children’s preferences and likes, which the latter can impose on their parents.
Work Cited
Khanna, Priyaka. “Parents’ Perception of Influence of Television Advertisement on Children.” International Journal of Research in Management, Economics and Commerce, vol. 6, no. 9, 2016, pp. 47-56.