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Introduction: Here Comes the Advertisement!
There is probably no place where an advertisement could seem out of place. With help if the modern media and the speed of passing the necessary information, advertisements gain the speed of light. However, one of the most reliable and time-tested methods of advertising the goods remains placing adverts in such places as stations.
On their way to another place, people start focusing their attention on all possible media, which makes such elements of advertisement as posters, billboards and all possible ads fall into people’s eyes immediately. It is no secret that a man can retain unconsciously the information concerning the advertisement for a relatively big amount of time.
Therefore, it seems most reasonable to place the advertisement in the station. One cannot call such ads annoying and obtrusive – on the contrary, one always has an opportunity to look away. Thus, placing the advertisement on the station seems the right choice.
Victoria Station: The Journey Begins
One of the most winning places in terms of placing the advertisements, Victoria Station will help to promote any kinds of goods. There is no secret that this place is the point where the entire England clashes in attempt to get to the other side of the country. Thus, it is obviously the right choice to place the advertisement on one of the buses that stop at the Victoria Station.
According to what the most recent data claim, the place has its own periods of tides and ebbs – at certain periods of time people crowd the place, and in the next couple of minutes the station is empty as a nutshell. Therefore, the specific time must be set to keep people’s attention on the advertisement and at the same time make it as subtle as possible.
It is obvious that the ad must not be pushy, which means that people must have the opportunity to turn their gaze away from the ad and have time to consider it. Thus, it would be most reasonable to choose the period from midday till 5 p.m. – the time when the visitors are the most active (Steves, England 190)
Down to the Underworld
According to Steves, many people come to Victoria Station just to take part in the pleasing turmoil (126). Making a good use of it, one could draw the visitors’ attention to the advertising in the moment when the crowd rushes into the iron-and-glass kingdom of the London tube. Thus, it could be a good idea to place the advertisements so that they could meet the eye of both the passengers and those who came to “have fun”:
While Victoria Station is famous and a major Tube stop, few tourists actually take trains from here – most just come to take in the exciting bustle. It’s a fun to just be a “rock in a river” teeming with commuters and services (Steves, Great Britain 126)
Therefore, placing the advertisement in the tube would be most effective if the number of the tourists and the local dwellers is the greatest. With help of a bright and exciting advertisement cast right into the eye of the crowd, one will have all chances for an incredible success.
Conclusion: Something to Count on
With help of careful calculations and the well though-out placement of the advertisement, one can count on an instant success. Choosing the right time and the right place for the advertisement, one can draw the maximum of attention and reach the maximal effect. Thus, t is obvious that the idea concerning the use of buses and the tube as the means of advertisement is bound to have tremendous success.
Steves, Rick. Rick Steves’ England 2011. New York City, NY: Avalon Traveling, 2010. Print.
Steves, Rick. Rick Steves’ Great Britain2011 with Map. New York City, NY: Avalon Traveling, 2011. Print.