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Assessment of the Advertisement Report (Assessment)

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Updated: Mar 23rd, 2021

Assessment of the Advertisement

Why do you think this advertisement is or is not effective in terms of

Attention

Advertisements are the soul of many business organizations. Without advertisement, most products and services would not be in circulation. The advert is effective because it is appealing to the audience. The most important principle employed in creating an advert is the message that such an advertisement produces. In terms of attention, this advertisement scores a plus, because it puts the audience in an emotional state. It creates a feeling of an abandoned personality, and may likely cause the audience to take a second look and possibly react towards it.

Interest

The advert scores an average in terms of interest; the images are catchy but also annoying. It can be a cause of pain to the audience and would not produce the desired goal. People are motivated by what they see, but such motivation can be a setback when it reminds the individual of the bitter taste of life and inequality.

Desire

The advert is effective in terms of desire because it would inspire the audience to think of a possible or immediate solution he or she can offer. The most effective tool for action is mind. A psychological advertisement creates a quick response from the audience.

Action

When the desire to act is there, it becomes easy to put it into action. This advertisement would likely cause the audience to act kindly thus; the message is an effective one.

What are the main communication message and the arguments this advertisement implies to the audience?

What are the main communication message and the arguments this advertisement implies to the audience?

Is advertisement more rational, more emotional, or balanced? If it is balanced, indicate a way to make this advertisement more effective in the UAE context

The advertisement is balanced because it contains the message and the elements that could sell a product, inform the audience, and produce positive feedback. The advertisement could stir up emotions and positively cause action. These are the elements that make up an advert. A balanced advertisement in the UAE would require proper technique and creativity. The marketers or salesmen must follow the required guidelines within the region. Advertisements that are misleading and inconsistent would not be acceptable in the UAE. Advertisers in the UAE must follow the cultural norm of society and would not advertise products or send messages that may cause strife within different religious groups in the UAE.

The most important tool in marketing a product or service is the satisfaction of feeling derived by the consumer. A consumer would not want a product if he or she is not motivated by a feeling. To satisfy that crave he or she would require your product or service. Adverts must first sell the information and then the product, this makes the advertisement balanced.

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IvyPanda. 2021. "Assessment of the Advertisement." March 23, 2021. https://ivypanda.com/essays/assessment-of-the-advertisement/.

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IvyPanda. (2021) 'Assessment of the Advertisement'. 23 March.

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