Introduction
Advertisement is a very important aspect in business. It involves the effort to endorse consumers’ curiosity in a business or in the goods and services produced and offered by a business through announcements on radio, television, internet, billboards and other mediums. Marketing the benefits of the organization’s goods and services to its esteemed customers is very essential in promoting the success of the business. It is important to create awareness to the customers and to keep them informed of the new inventions and developments in the company. While doing this it is important to keep up with the competitions market concepts.
As the public becomes conscious of the detrimental effects of some products, more advertisements perceived by the public as unpleasant are developed. The society thus becomes very complicated. The agencies try to be more creative and examine the attitudes of the public towards the advertisement (Schudson 356).
Main body
In the 21st century the use of internet has become very influential technique and of great significance in the advertisements. It is used by most, if not all companies throughout the world in marketing their products. Most companies now have web sites that they can refer people to, to give their customers and other members of the public an opportunity to gain more knowledge about their companies. The web sites are wonderful but they do not give personal information about the company owners’ to customers but rather give information about the company itself.
A marketer should therefore consider creating, within the web a place where he can enter his personal data and information about the goods he intends to produce and the services that he intends to offer. Through this site, he can direct his esteemed customers to find out more about himself and about his goods and services. The internet provides several resources for developing this site. Such resources may include a template and a universal resource locator once you have chosen a name for your site. The main advantage of having this site is that you can deal with an international customer whom you might never have an opportunity to meet in person. The sites are also pleasurable, liberated and simple to create.
Other than the internet, marketers in the 21st century commonly use advertising mediums like television, radio, verbal communication, billboards, business cards, mailers, magazines and flyers.
Advertising through television involves the use of art and technology to create simulations that narrate stories with an intention of inducing desired reactions from the customers. The television advertisement is lively, musical, detailed, and composed of illustration, narration and other basics that support each other towards the achievement of the intended objective. Televisions however are of false impression, for instance the products displayed on the television are in most cases altered to please the viewers. The deceptions are accompanied with overstated claims to create a fake identity for the product. In order to achieve their goals, commercials come up with inventions based on hope and yearning.
With changes in technology and communications occurring, the uses, techniques and forms of advertisements have simultaneously changed over the past twenty years. Advertisement in the 1980s reflected the constantly changing economic, social, artistic and political atmosphere.
Introduced in the 1980s, the internet becomes the leading example of the fast developing technological changes in the field of advertisement. Modernization of the marketing and advertising practices has been limitless since the introduction of the internet. Over 500 million users worldwide are currently linked by the internet.
Advertisement has definitely become more creative of late with the technological advances in the information technology for instance the improvement in the use of computers (Schudson 16).For example the use of banners that tries to talk to somebody or trying to view an advert on the website and it seems to float over. This has left a lot of questions as to what the advertising traps of the internet will be in the years to come.
Nevertheless the advertisements have become more creative, they have become less ethical embracing homogeneity in different fields (Schudson 187). Cases of unethical practices by the marketers is like in a situation where companies hire people to act as if they are for example tourists who just want their photographs taken by grand new cameras thus coming up with a camera to show the public that it is the best camera in the making that even the tourists would admire.
Advertising has currently become more focused, for example we are exposed to thousands of marketing messages today. Going through your website you will just be seeing but a few. Looking outside you will see more- a billboard over the roadside, logos on t-shirts and more often than not labels on buildings. Turning to your television, you see marketers demonstrating some kind of lifestyle that people would deliberately want to live.
Conclusion
Generally, advertising in the twenty first century exposes the public into suffering from all forms of deception a part from feeling bounded in a society of fake artistry and publications in an attempt to get them to purchase and use certain products. This society gives false manifestation of people, products, places and even situations as opposed to the past twenty years when advertising reflected mostly on the constantly changing economic, social, artistic and political atmosphere. Unlike the past twenty years when advertising was more ethical, less focused and less creative, advertising has become less ethical, more focused and more creative.
Works Cited
Schudson, M. Advertising as Capitalist Realism 1984: Advertising & Society Review – Volume 1, Issue 1, 2000. Web.