Several aspects should be mentioned in terms of Amazon’s purchase of Whole Foods. First of all, it is a good move for Amazon. Being one of the greatest companies that provide different online services, it also tends to enlarge the sphere of its influence and conquer new markets. The companys CEOs perfectly realize the fact that stagnation means collapse. That is why the given deal will help to attract new customers and increase the companys revenues significantly. Furthermore, the process of the buyout will alter the online grocery industry significantly.
Amazon possesses numerous resources to align the online delivery of different goods. Moreover, it could use drones to assure that a customer will acquire his/her order as soon as it is possible. All these factors will result in the radical changes in the online grocery industry and all companies functioning in the given sphere will have to create similar approaches to be able to compete with Amazon and attract customers. This deal will stimulate the industry, and the wide usage of innovations could be expected.
Whole Foods is also a powerful company that has its target audience and a stable level of income. It is another factor that contributes to the potentially high incomes and guarantees success for Amazon in case it manages to preserve the brands image and support its further evolution. As for Whole Foods, the deal is not as good as for Amazon because the company loses its independence. At the same time, it is not the worst variant as Whole Foods is allowed to preserve its current name and other peculiarities that differentiate the company for the best ones. Under these conditions, Amazon managed to make a good move that will alter the image of the online grocery industry.