Buffer is a software application for the web and mobile devices designed to manage social media accounts, providing the ability to schedule publications on different social networking platforms. Considering the growing tendencies in advancing the business in social media applications, such a tool can be used efficiently in various business situations. One of the essential items which can be useful is the RSS channels which provide the automatically generated summary in RSS or XML format showing recently published articles and news. This item allows quicker access of the subscribers to the posts, which can be used for efficient advertising. Another item is the possibility to post the publication to several services, which minimizes the expenditures on SMM. The last item, the detailed analytics of the content and activity, allows for the development of the more efficient business strategy based on the subscribers’ preferences.
The real-time organization’s presence on social media is vital for such business aims as expanding the clients’ base, minimizing the expenditures on advertisement, and strengthening the company’s influence. Seeking for particular service or product, the average Internet user is likely to check the companies through social media. Such platforms provide the opportunity for direct client feedback. Moreover, social media allows the establishment of more efficient communication between brands. In other words, these platforms provide more development and collaboration opportunities for businesses. Thus, the advancement of the company is impossible without mentioned factors. The company’s real-life presence contributes to the enhancement of the highlighted aspects.
“Scope creep” is the unexpected expansion of project opportunities. This problem often results in missed deadlines, budget overruns, or quality decreases. In order to minimize scope creep, managers can develop a rational system for prioritizing and managing requirements. It is also vital to build a changeable management process, setting a reasonable budget and time for changes in the planning stage. When the upper manager requires adding new features, the project managers should assess such an expansion’s possible consequences and risks. It is essential to warn the upper manager and customers about the potential delays or the lower quality.
Agile is a team collaboration method that allows businesses to create high-quality products. The whole process of working on the project is divided into iterations. Each of the stages solves a series of tasks: analyzing, designing, programming, testing, and documentation. Agile appeared as a counterpoint to outdated approaches that considered compliance with formal requirements a higher priority than the interaction of processes and teams. Agile is efficient because it focuses more on the processes and results, while older methods are centered on the documental aspects of the projects.
Sendible management tool is exceptional because it provides the possibility to control the advertisement through email. Sendible also offers many newsletter templates convenient for business management. Another capability of this tool is the creation of the multi-platform automatic message sending schedule. Sendible will help the managers to compose and schedule content for social networks and blogs, choose the best time for posting, and achieve greater users’ engagement.
The article is devoted to the topic of increasing efficiency through the Business Intelligence (BI) and Business Analytics (BA) opportunities. These instruments are used to alleviate the management decision-making process (Sikder, 2022). The BI can help to gather and analyze the information about the business activities. As a result, the managers will always be able to react rapidly to the necessary changes. BI provides more advanced opportunities to minimize the risks and cope with scope creep, delays, and other problems.
Reference
Sikder, T. (2022).Business intelligence vs business analytics: The full comparison. WPERP.