Product Being Marketed and Its Explicit Purpose
State Farm’s “Following” episode commercial aims to assist vulnerable families and animals by providing care support. This includes providing any assistance and supportive services that enable individuals with disabilities to live happy, fulfilling lives on par with everyone else (Garden, 2017). The commercial video “Forever” depicts a young girl caring for her puppy (Farmer’s Dog, 2023). The main character (a young girl) emphasizes that pet ownership is a personal responsibility.
Sensory Impressions and Immediate Viewer Reactions
Following
In the State Farm commercial episode titled “Following,” I notice that people support vulnerable members of society. What I sense and hear from the video is the powerful voice of the cover song, which demonstrates the need for assistance. The hymn urges the more fortunate members of society to assist less fortunate children, people, and animals more substantially. Love, happiness, and health should be shown to people and animals who are suffering and in agony (Garden, 2017).
The video makes me realize the importance of understanding others’ struggles. It is the responsibility of affluent individuals to assist those in need by volunteering at a community assistance center. The video evokes empathy, prompting me to consider the difficulties faced by vulnerable people. The privileged members of society should provide vulnerable members with financial, psychological, emotional, or physical support (Farmer’s Dog, 2023). The majority of them are keen to join the youth outreach mentoring center.
Forever
In the “Forever” commercial for The Farmer’s Dog, I notice that the little girl adores her dog. She cooks, bakes, plays, and travels with her dog, demonstrating their intense connection. The profound connection between her and her dog illustrates their extraordinary friendship. She supports her dog throughout her life’s ups and downs, sorrows and joys, demonstrating the unconditional love she has for her dog.
I hear a tremendous voice singing the cover song, “I want to hold you forever.” This makes me experience the young girl’s unconditional affection for her dog. This makes me experience the joy that dogs provide, which lasts forever. As I have observed, dogs are popular companions among their owners (Farmer’s Dog, 2023). People are willing to make sacrifices to have a dog as a pet because of the happiness and unconditional affection they bring.
Target Audience and Demographic Characteristics
Following
In the State Farm commercial video titled “Following,” information is being sold to the public, with the commercial firm appealing to the public to assist the vulnerable. The information is sold to people of all ages because every member of society is responsible for assisting the feeble (Garden, 2017). The information is disseminated to all individuals, regardless of sex, gender, family background, or other factors, so they may volunteer to assist the vulnerable.
Forever
From the “Forever” commercial of The Farmer’s Dog, all pet-owning members of society are encouraged to assume complete responsibility for their animals. The information is intended for individuals of all ages who are responsible for caring for pets, particularly dogs. Since it is a universal responsibility, people of all sexes and genders can rely on the information (Farmer’s Dog, 2023). Pet care is the responsibility of both families and individuals.
Indicators of the Intended Audience
Following
I can tell the target audience from the episode of the State Farm commercial titled “Following” by identifying the remarks and advertisements posted on the Facebook platform and message boards. For instance, the episode’s main character liked a social media post indicating his willingness to support the dogs(Garden, 2017).
Forever
The video for The Farmer’s Dog’s “Forever” commercial reveals that the intended audience is the general public, particularly dog owners. How the young girl plays, cooks, and travels with her dog demonstrates her unconditional affection for her pet (Farmer’s Dog, 2023). This demonstrates how individuals should care for their pets to develop a sense of pleasure and happiness with them.
Stereotypes and Social Assumptions Portrayed
The stereotypes depicted in the State Farm commercial “Following” include the desire to assist society’s most vulnerable members. Commercial groups are believed to support vulnerable members of society (Garden, 2017). This has resulted in increased suffering because, without a commercial group to provide aid, people may be left to suffer on the streets.
The video of The Farmer’s Dog’s “Forever” commercial dispels the myth that dogs can only be cared for in homes (Farmer’s Dog, 2023). This has led to vulnerable street canines that cannot be adopted.
Persuasive Appeal and Emotional Engagement Strategies
In the State Farm commercial titled “Following,” the actors ask for support that could assist the vulnerable to make me want their product. The actors’ techniques could simplify my access to their information by integrating advertisements and online platforms (Garden, 2017). The unconditional affection a young girl has developed for her dog, as depicted in The Farmer’s Dog’s “Forever” commercial, could convince me to buy their products (Farmer’s Dog, 2023). The technique employed is the control path, which convinces viewers to develop a close relationship with their pets.
Source Variables in the Advertisement
The source variables are commercial businesses that assist vulnerable members of society by leveraging their brand identity, expertise, and reputation to support these efforts. The companies are using authority to develop their consumers’ trust and rapport. They advertise their services through their employees and websites and solicit audience support using available information (Garden, 2017). The Farmer’s Dog commercial uses the girl’s unconditional affection for her dog to persuade viewers to feel the same way about their pets.
Message Variables and Framing Strategies
In the State Farm advertisement, the message variables include an offer of assistance to families and pets in need. The information and narration highlighting the firm’s commitment to providing supportive services are conveyed through emotive music. The message variable in the farmer’s canine advertisement is the importance of pet ownership responsibility. The message is conveyed through a young girl and her dog, who relishes spending time together (Farmer’s Dog, 2023). Happiness is achieved by caring for and developing unconditional affection for animals.
Recipient Variables and Audience Susceptibility
The intended audience determines the recipient variables used in the advertisement. The state commercial’s target audience comprises pet-owning families and individuals concerned about their pet’s health (Garden, 2017). The recipient variables encourage people to appreciate, care for, and support their pets. The target audience for the Farmer’s Dog commercial is pet caretakers seeking high-quality, natural care for their animals. The recipient variables appeal to the audience’s emotional support for their pet, characterized by care, responsibility, and affection. The recipient variables applied to the audience are affection, responsibility, and companion care (Farmer’s Dog, 2023). The information is reinforced by using natural and fresh ingredients in Farmer’s Dog food, the optimal method for caring for pets.
Contextual Variables Influencing Interpretation
The context variable from the State Farm commercial reveals the setting of vulnerability and the need for family support for their pets. The state company faces obstacles, such as inadequate financial resources, which compel it to require assistance to help the most vulnerable (Farmer’s Dog, 2023). The context emphasizes the importance of assisting, particularly during difficult circumstances. The context variables in the Farmer’s Dog commercial include the situation and setting that emphasize the pleasure and companionship people derive from their pets (Garden, 2017). The context is intended to highlight the emotional bond between pet owners and their animals, which enables them to provide comprehensive care and support.
References
Farmer’s Dog. (2023). Forever’s super dog bowl commercial (extended cut). YouTube.
Garden, A. (2017). State farm commercial- “Following”. YouTube.