ToolsCorp is a steadily growing company that has gained its place in the market, gaining credibility in the U.S. and Canada. The company is engaged in producing home and agricultural electrical equipment: microwave ovens, refrigerators, lawnmowers, etc. Due to high-quality performance and active cooperation with major retailers, the company is in demand.
The company has highly qualified personnel who ensure process optimization and apply their skills to sell quality equipment. The company uses cross-market analysis, which makes it possible to assume the interests of customers and the dynamics of the market value of goods, and determines the nature and quantity of products. In addition, the company conducts independent monitoring at all stages of production, which increases productivity and minimizes the risk of statistical and accidental errors. High-class equipment and machinery are used for production, which also has a positive effect on product quality.
Among the company’s goals is to enter the international market, which will be achieved by introducing additional sources of awareness of potential buyers about the products. Currently, the company is using newspapers to sell the product, but the advertising campaign will be deployed in thematic magazines offered on television. In addition, experts in Internet marketing and the improvement of the online store are involved.
The company is interested in constant and versatile development, so there is an excellent chance of increasing the categories of goods using modern technology. Moreover, shortly, it is planned to switch to equipment and technology, which will reduce the harm to the environment. The company is interested in preserving the territory, so among other goals of the company is to optimize the process so that the damage caused will be minimized.
References
Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. D., Cochran, J. J. (2019). Essentials of statistics for business & economics. Cengage Learning.
Baye, M. & Prince, J. (2016). Managerial economics & business strategy (Mcgraw-hill series economics). McGraw-Hill Education.
Managing successful projects with PRINCE2. (2017). TSO, The Stationery Office