Speaker’s Qualifications and Topic
Zineb Sqalli is a TED Talk speaker, a gender and climate researcher, a workplace strategy expert, and an experienced consultant in pressing strategic issues in the growth outlook, digital transformation, and more. “Climate Action’s Hidden Opportunities for Women” is the TED Talk, delivered initially on October 27, 2022. The speech’s primary topic is the perspectives on changing the working climate to eliminate gender inequalities and stereotypes. Zineb Sqalli’s tone is calm, persuasive, and serious but simultaneously optimistic, ardent, and persistent. The speaker approaches the topic from the point of view of ethical considerations and economic benefits.
Purpose
Zineb primarily aims to inform the audience about the lack of female-occupied positions in climate action. She hopes to call attention to climate change as a problem that threatens ecosystems and impedes the advancement of women’s equality in the workplace. The orator introduces the topic and engages the audience through a compelling mix of serious and humorous tones and appropriate body language. Overall, Zineb Sqalli’s talk was effective due to her interpersonal skills, tone, irrefutable evidence, and ways of engaging the audience, which allowed her to make a persuasive speech.
Evidence and Credibility
Zineb Sqalli is a credible source because she is a climate gender researcher and a director at the Boston Consulting Group who uses factual and statistical data. At the beginning of her speech, she gives two exact examples (Sqalli, 2022, 0:00-2:33), and she actively interacts with the audience at the time. First and foremost, Zineb Sqalli employs several sorts of evidence proficiently and effectively.
Sqalli describes the findings of a multi-year study she and her coworkers performed on climate action. She actively disseminates knowledge about how, by studying Vienna, Austria, a gender perspective may be incorporated with urban greening and the battle against climate change. This makes her talk effective because everybody is engaged in conversation, and the purpose of her talk, even those two examples, is to turn passive listeners into active ones.
The talk appeals to the credibility of both the product and the company that produces it, as Sqalli cites statistics that favor the subject of the conversation. I know this because I also notice her body language, intonation, and audience response. Her body language conveys her self-assurance, openness, and readiness to convey crucial ideas.
Sqalli, for instance, communicates with the audience and is neither stiff nor fixated on a single thing. The audience responds much more vividly when the speaker looks directly into their eyes and challenges them to recall or reflect on certain life situations. The ethos appeal makes the talk effective, making the audience more inclined to trust the speaker.
Zineb Sqalli states the problem and solution to green cities and policies (Sqalli, 2022, 3:18-5:47). She talks about STEM education, what the issue is, what her purpose is, how she interacts with the audience, and why this is effective and supports the thesis. The facts stated in the presentation are numerical data, such as the dates by which gender inequality and climate change would impact society. In qualitative data, she concentrates on the nature of climate action and women’s experiences. The facts and the talk are effective because the specific examples create strong images in the listeners’ consciousness.
While selling her talk, Sqalli did not use graphs or tables but used emotions, storytelling, and personal observation to prove her talk. The talk’s emotional appeal addresses the feelings familiar to the audience. For example, Zineb Sqalli tells the story of the girl in Vienna. She describes the events in the 1990s to demonstrate one of her points about how women did not find public transportation to be as satisfactory as males did (Sqalli, 2022, 6:20). The city then agrees to implement necessary reforms, demonstrating its point and how this problem may be resolved globally. This emotional appeal makes the presentation effective because the audience has strong feelings for the example given, since this is the story of a specific person, and not an impersonal general mass.
Final Evaluation
Zineb Sqalli effectively concludes her lecture by striking a positive tone and stressing the value of female participation in climate action. Sqalli’s argument is strong and deserves everyone’s attention because further increasing this issue raises serious worries, and global climate action is essential. Her speech is a reliable source of information because of her investigation into how climate action affects gender equality. She carries out studies on climate and gender.
To defy expectations in a field where men predominate, Zineb provides a compelling argument supported by several examples. This will encourage and inspire more women to seek STEM degrees. Women can therefore counteract the expected male dominance of climate action by pursuing degrees in and careers in STEM.
Reference
Sqalli, Z. (2022). Climate action’s hidden opportunities for women [Video]. TED Conferences. Web.