Background
Apple Inc is a world-famous American corporation founded on April 1, 1976, in California by Steve Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak. Apple Inc. The company develops and sells appliances, electronics, and digital gadgets: computers, mobile devices, tablets, and much more. Moreover, this list also includes various software, personal OS, and different digital solutions and content. The company supplies its products to both private and legal entities through official points of sale around the world, as well as through an online store.
Vision
Apple’s vision for its products and activities is based on the development, creation, production, and provision of high-quality, unusual, and inimitable products. It is evident that Apple is striving to take a leading position in its niche in terms of improved design, exciting products, and an exceptional approach to customers. The overall strategy of Apple Inc focuses on broad differentiation, key and unique characteristics of products that distinguish both the corporation itself and the manufactured innovations from its opponents. Furthermore, the company strives to give its clients only the best, exceptional service in order to get a chance to get ahead of the competition.
Strategies
To date, the strategic situation associated with Apple Inc is as follows. For instance, in 2022, it is possible to clearly see how the company directs its ambitions to implement technological excellence, usability, minimalistic but pleasant design, and a wide range of different functions in products. As a rule, Apple Inc has long been assigned the role of “pioneer” and “innovator.” After all, no one has approached their work more thoroughly, thoroughly, and painstakingly than the team from the company.
Issues
Nevertheless, Apple Inc periodically faces various issues, difficulties, and obstacles on the way to success and achievements. The American corporation has been accused of dishonesty, dishonesty, and injustice, especially concerning employees. Moreover, the company received criticism regarding the use of environmentally harmful substances and materials to create products. Consequently, in order to remain a leader and not lose its audience, Apple Inc is actively developing in the direction of eliminating the identified troubles.
Major external events
- The end of the 20th century was one of the most profitable for Apple, the golden mean since the iBook and iMac laptop line was in particular demand.
- July 2004 – Apple takes a leading position among services for downloading online music.
- A critical and significant external event can be called the period since 2011 when Apple Inc became the most valuable in the world by market capitalization; the price of its shares soared to unprecedented heights.
- In the same year, there was one of the most turning points in the history of the company, Jobs resigned as CEO due to poor health and was replaced by chief operating officer Tim Cook.
Major internal events
- Perhaps one of the important internal events of Apple is the founding of the company and the creation of its line of Apple I computers in 1976.
- In 2001, Apple introduced iTunes, a computer program for playing music and converting tunes into a compact digital MP3 format. During this period, Apple was able to gain massive success, turning a struggling computer company into a robust consumer electronics business.
- Apple first introduced its first version of a music listening program called iTunes in 2001. During this period, Apple was able to gain massive success, turning a struggling computer company into a robust consumer electronics business.
- Another revolution in the world of electronic devices occurred in 2010 when Apple first introduced the iPad, a device with a touch screen and many valuable functions for work, study, communication, and entertainment. In addition, success also did not take long to wait.