Aramex Company’s Performance and Competitive Advantage Essay (Critical Writing)

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Introduction

This case discusses the challenges that may severely interfere with the company’s performance and competitive advantage. One may probably find it hard to disagree that employees are one of the key components of every firm, so the latter need to focus on enhancing their skills, experiences, and attitudes. This factor was related to one of the challenges Aramex faced, and the company managed to make perfect decisions to foster its performance and address all the problems.

Problem statement

Challenge 1: The first problem that Aramex faced was that each of the 310 locations worldwide needed to adapt to the local environment.

“Evidence” The company’s locations had to be able to make decisions based on both Aramex’s primary guidelines and the specific circumstances of each station. Indeed, since they have to operate as local companies as well as maintain a unified global brand at the same time, this was complicated for them, and a proper approach was required.

Challenge 2: The second challenge of Aramex was the necessity to make sure that its workers were creative and enterprising enough to promote the company’s success and competitiveness.

“Evidence” It is hard to disagree that employees who are sincerely involved in decision-making and a firm’s development may foster and enhance this process by offering new ideas and ways to implement them. Thus, the firm needed to adopt certain strategies to promote the staff’s involvement and participation.

Challenge 3: Unfortunately, incidents are common for all companies, and Aramex aimed to strive for a ‘zero’ accident level at its facilities. The third challenge the organization faced was introducing adequate and quality measures that would eliminate all accident risks and strengthen the employees’ safety.

“Evidence” Old security steps also had to be analyzed and updated regularly. Otherwise, the company would face the consequences of not meeting safety requirements, which is a rather severe and undesired result.

Solution

Solution 1: Overall, one may admit that the case study indicates Aramex’s perfect ability to find good solutions and adequate approaches to management. To address the first challenge, the company decided to use a decentralized model and empower each region’s manager to make their own decisions by the location’s unique features. Consequently, responsiveness to the diverse local environments is enhanced, and a collaborative approach to decision-making is supported.

Solution 2: Further, to practically address the second challenge, Aramex chose to equip its staff members with the skills, abilities, and support required to become more flexible, creative, and even risky. Aramex’s managers include employees in the decision-making process and encourage them to access a career development program per function and position to become more experienced. One would probably agree that worker training is a perfect method for a company to receive loyal and more talented employees who will contribute to its increased performance.

Solution 3: The solution to the third issue is also rather effective and professional. To address security problems and eliminate accident risk, Aramex again chose to focus on training and timely evaluation of the current measures. In other words, the HR department and the location security group together conduct job-specific training to educate new workers and update the knowledge of other employees. What is more, each station is audited by an internal team regularly, and if safety requirements are not met, problems are addressed immediately.

Conclusion

To conclude, one may say that the challenges Aramex faced are rather common for most companies but still require careful consideration. Shared and delegated decision-making, adequate development of employees, and elimination of any factors that may affect workplace security are essential steps that firms need to take to achieve success. Thus, one may agree that the ways Aramex dealt with the problems it met are professional and thought through.

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IvyPanda. (2023, October 1). Aramex Company’s Performance and Competitive Advantage. https://ivypanda.com/essays/aramex-companys-performance-and-competitive-advantage/

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"Aramex Company’s Performance and Competitive Advantage." IvyPanda, 1 Oct. 2023, ivypanda.com/essays/aramex-companys-performance-and-competitive-advantage/.

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IvyPanda. (2023) 'Aramex Company’s Performance and Competitive Advantage'. 1 October.

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IvyPanda. 2023. "Aramex Company’s Performance and Competitive Advantage." October 1, 2023. https://ivypanda.com/essays/aramex-companys-performance-and-competitive-advantage/.

1. IvyPanda. "Aramex Company’s Performance and Competitive Advantage." October 1, 2023. https://ivypanda.com/essays/aramex-companys-performance-and-competitive-advantage/.


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IvyPanda. "Aramex Company’s Performance and Competitive Advantage." October 1, 2023. https://ivypanda.com/essays/aramex-companys-performance-and-competitive-advantage/.

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