Given the past and anticipated growth of tourism, it is strongly endorsed as an imperative element in decreasing poverty strategies and development funding (Hall, Scott and Gössling 14). The quick growth of tourism in Asia in recent years has produced concern about the socio-cultural, financial, and ecological effects on Asian culture and community. In some Asian destinations, such as Thailand and China, their Asian visitors significantly outstrip Caucasian visitors and local tourists critically outnumber intercontinental tourists (Hall and Page The Geography of Tourism and Recreation 45). The result is a necessity to re-hypothesize socio-cultural transformation ascending from tourism, and to re-examine a number of the principal stereotypes about the impacts of the leisure industry.
One of the marketing strategies entitled to sparkle the interest to the Asian tourist destinations might be the popularization of family-based travel. Leisure time and the partaking in spiritual events would be practiced with friends and family and become more than just a tourist attraction (Porananond and King 10). Asian tourism should be founded principally on the multivalent charm of the perception of heritage, the expansion of the discourses of the past, and continuous building of heritage. The tourism sector in Asian countries should do some work on the cultural origination, individuality, and genuineness. Another strategy might be keeping local tourists in the core zones of parks so that tourists could understand local ethos and lifestyle. On the other hand, this particular strategy might result in a number of complex issues, even being beneficial to the development of the rural economy. When creating a marketing strategy, one should be aware that Asian tourism is considerably predisposed to the Anglo-American periodicals and study (Hall and Page Tourism in South and Southeast Asia 11).
Of particular interest is how increased attention to Asian tourism will unavoidably bring a new inspection of the demand and stock of heritage-themed souvenirs (Cave and Jolliffe 191). Increasing interest in these heritage resources might be another marketing strategy for most of the Asian countries. One should also remember that the cultural tourism in the area is changing away from that established primarily to service Western cultural and sightseeing visitors as this market declines in figures. Another factor that is also declining is the length of the visit of European tourists (Cochrane 82). This may replicate a tendency where more than a few shorter holidays during the year are taken, and a smaller number of younger people are visiting the Asian countries. This is why one should take into account the domestic sector when working on a marketing strategy. Leisure activities within the country would help to boost the tourism economy and reallocate wealth from urban to rural zones.
Under the present world trend of maintainable development, it would be reasonable to pay close attention to the ecotourism as a means of creating and sustaining the marketing strategy aimed to provoke the Asian tourism growth. Nowadays, it is the most noticed sector in tourism, and three elements are well connected by it. These are the protection of nature and culture, the profit of local people, and the growth opportunity for tourism. It is advised to continue on embracing the Asian cultural heritage as it is (and will always be) one of the main tourist attractions. The focus should be made on the tourists from Europe and numerous tourists from local destinations. The socio-cultural values should be well-looked-after and persistently promoted all across the globe among the tourists of all age categories in order to bring to the world’s attention the spirituality and uniqueness of the Asian tourist destinations.
Works Cited
Cave, Jenny, and Lee Jolliffe. Tourism and Souvenirs: Glocal Perspectives from the Margins. Bristol: Channel View Publications, 2014. Print.
Cochrane, Janet. Asian Tourism: Growth and Change. Amsterdam: Elsevier, 2012. Print.
Hall, Colin Michael, and Stephen Page. The Geography of Tourism and Recreation: Environment, Place, and Space. London: Routledge, 2014. Print.
Tourism in South and Southeast Asia: Issues and Cases. London: Routledge, 2012. Print.
Hall, Colin Michael, Daniel Scott, and Stefan Gössling. “The Primacy of Climate Change for Sustainable International Tourism.” Sustainable Development 21.2 (2013): 112-21. Web.
Porananond, Ploysri, and Victor T. King. Rethinking Asian Tourism: Culture, Encounters and Local Response. Cambridge: Cambridge Scholars, 2014. Print.