An airport is presumed as an aerodrome facilitated for commercial air transportation. Air transport has been thought of as a public utility with little ability to make considerate market opportunities. However, the business has faced a transition from government ownership to privatization, leading to stiff competition among the various stakeholders in the industry. Intensification of the airport advertisement is vital in keeping the business thriving despite the competition encountered. Making advertisements for the airport informs and attracts customers to the facility, making the airport profitable (Romanova & Smirnova, 2019). Moreover, asking the customers to provide the advert with a direct rating ensures an evaluation of its effectiveness by giving the customer impression.
The sponsor’s principal role is to provide funding and resources for the airport’s operations and decision-making on the quality of its services. An influential supporter plays the role of mentorship, providing support and encouragement to the airport staff. Sponsorship is beneficial as it improves the airport’s efficiency and effectiveness of its operation. Moreover, relationships with external partners are forged for expertise sharing. Funding, however, comes with a share of disadvantages that may affect the airport. There is a risk of controversies whereby any ill action done by the sponsor stains the airport’s name. This will cause underwriters to withdraw their support leaving the airport operations in a dilemma.
Public relations keep the prospective clients, airport staff, public, and other stakeholders informed of the airport and its operation. This helps in persuading them to maintain a favorable opinion (Nugraha, 2019). Pittsburg International Airport should build a personal relationship with the media and, consequently, a positive brand image. The company should produce articles that inform the customers about the industry’s services and incentives.
Moreover, social media ought to be utilized as a source of customer feedback, desires, and current threats or competition in the market. This will help in identifying the shortfalls and improving on them to the clients’ satisfaction. It can also serve as a tool for passing information since many people use several social media sites. The business of Pittsburg Airport will flourish through sponsorship and following the mentioned recommendations.
References
Nugraha, W. (2019). Safety documentation: A communication approach for safety management system in aerodrome operator. International Journal of Scientific & Technology Research, 8(11), 1705-1711.
Romanova, I. D., & Smirnova, I. V. (2019). Persuasive techniques in advertising. Training Language and Culture, 3(2), 55-70. Web.