To maintain an effective marketing employee satisfaction should be ensured. The most successful manufacturers always try to provide the best conditions to the employees so that the manufacturing and customer service proceed in the best way and high productivity. To achieve that the managers should conduct market research to understand the customers’ needs and wishes for how employees should provide service.
Representative fulfillment raises worker profitability, and higher efficiency implies more noteworthy help and incentive to your clients. This worth prompts expanded consumer loyalty and steadfastness, which advances productivity and proceeded progress. Thus, by improving marketing the organization can achieve employee loyalty. Fair and considerate marketing will be able to earn a good image among the public, thus, making employees proud and confident in their workplace.
In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to bring change. Additionally, the association ought to incorporate the viewpoint of clients and representatives. On account of Delacroix, the organization’s main goal is to carry new and present-day dance to the clients, thusly, the organization first necessities to distinguish the clients’ point of view that possibly they need to change or not.
Thereafter, it ought to likewise assess its outside and inner climate to develop the best accessible chance, and afterward, it needs to conclude how much the association needs to bring change and in which zone. Besides, the association ought to likewise accumulate data in regards to the representatives’ viewpoint that if that change would be adequate for workers. Assuming the representatives contradict bringing the change, it would get intricate for the association to bring change. Here and there the association feels the need for progress because of the disappointment of workers and high turnover.
Delacroix ought to investigate its clients in reinforcing its business. Natalia can persuade different individuals from the board by depicting the idea of exploration as what sort of examination they need to do. Normally, the organization needs to find out why clients are purchasing tickets for the shows and why they are spreading positive verbal. Hence, this would require subjective client research as it would empower the organization to get the knowledge about what methodology it needs to make later on and what Delacroix means for their lives.
The branding position of the company was unclear since the manufacturer’s idea was misrepresented to the customers. If to analyze the 3Cs approach, there are other competitors such as Saira who produce the same product with similar quality and the company of interest tried to propose ponchos at a lower price. This created a wrong understanding of their concept among customers since the general thought would be that lower price means lower quality.
The brand positioning and message were confusing. To receive a better response from potential customers the managers should look at the way to express their goal in a simpler context because customers a looking for some tricks from the organization that suggest better manufacturing and social issue addressing. There is a possibility that the company needs to focus on another market where there are fewer competitors as the chosen place has already renowned providers of similar products.