Introduction
Exxon Mobile has a strong community of dealers that provide the customers with all relevant and valuable information about services’ benefits and usage, along with a well-developed supply network. Another strength lies in the automatization of all operational processes and innovative approach to production and development of new and existing technologies. There are also many successful merges and acquisitions under company’s name that allowed it to integrate new sub-companies into the operation process and secure stable position on the market.
Weaknesses
Exxon Mobile does not have a Research and Development unit that can compete with the industry leaders, thus it tends to lag behind in terms of implementing new technologies. The products and services pool is not diversified enough, leaving a large gap in the company’s possible customers. Exxon Mobile’s profitability ratio and net contribution have fallen below industry average due to inefficient financial management.
Opportunities
A new possible market niche has opened for Exxon Mobile in the recent years due to securing an agreement with government. Moreover, the market is currently more stable due to the decrease in inflation rates, and the transportation costs have also been reduced. New taxation and environmental policies were introduced in the country, providing the company with competitive advantages.
Threats
The costs of raw materials is currently on the rise which might result in bigger expenses on Exxon Mobile’s side. The consumers’ behavior is changing, shifting towards isolationism which can result in lower revenues due to losses in stable income. The company has not provided any significant innovations in the latest years, lacking a competitive advantage against other companies. Finally, liability laws and currency fluctuations in the countries where Exxon Mobile operates make it difficult to secure stable profits on international market.