Introduction
The “Amazon effect” is a term used to describe the scale Amazon’s internet retailers have achieved in recent years. As you know, Amazon’s success is primarily due to technological innovation, including integrated delivery services, a wide range of products, and fast service. All this has led to a significant influence on the retail market and changes in how people buy goods.
Discussion
As any other business activity, Amazon’s achievements are not without positive and negative consequences for consumers. The Amazon effect positively impacts consumers, giving them more choices, speeding up delivery, and providing more information and tools for selection (Vollero et al., 2021). Moreover, it saves consumers money and time through lower prices and faster delivery. The negative consequences of the «Amazon effect» for consumers will be that they may lose the opportunity to receive products from local manufacturers and lose the chance to get personal assistance when buying (Vollero et al., 2021). This can lead to lower incomes for local producers, as well as loss of jobs and product diversity. Thus, consumers may lose access to greener and higher-quality products.
Concerning liability for such unethical practices, customers should be aware of the consequences of their purchases and should monitor the seller’s rules. They should research and make choices only after familiarizing themselves with the salesperson’s practices. Furthermore, customers can help local producers to promote their products and production processes (Vollero et al., 2021). In addition, they can exercise greater social responsibility and support environmentally and economically responsible practices. After all, businesses must be accountable for the consequences of their actions, and consumers must be more aware of how their purchases affect the environment and people.
Conclusion
In conclusion, Amazon’s positive and negative effects on consumers are contradictory. Consumers profit from more generous access to goods, lower prices, and faster delivery but may need to lose individual contact with the seller. Consumers must make responsible decisions when purchasing Amazon products and take measures to preclude adverse environmental consequences and effects on workers.
Reference
Vollero, A., Sardanelli, D., & Siano, A. (2021). Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing. Journal of Consumer Behaviour. Web.