The Zara brand focuses on simple, essential products that are potentially necessary for any shopper, regardless of their ideas about fashion. Because of the uncomplicated and quick tailoring, Zara’s models become comfortable for any event. They hit the counter at short notice, allowing consumers to get some basic clothing items in a hurry. This quality makes Zara a relevant store for consumers from every financial sector because the price meets the quality of suitable raw materials (Danziger, 2018). The raw materials supplied to Zara meet modern demands, and, for example, the cotton products do not lose their relevance to any customer. Consequently, the value proposition is its ability to provide the general consumer with a high-quality primary product that will not lose its significance over time. In addition, the high speed of new product delivery to the store and updates to current fabric trends make the product attractive.
Unlike other retailers, Zara supplies specific clothing items that meet a strictly defined line of basic looks. Companies like Marks & Spencer or H&M offer merchandise with many variations ranging from basic to holiday and evening wear. In addition, Marks & Spencer has dramatically expanded their products with groceries, beverages, and other merchandise. Zara is becoming more competitive with other companies because it focuses on specific clothing (Danziger, 2018). In addition, the supply chain is streamlined and has a clear path, going through several stages of quality and model conformity checks. The concentration on a few significant production points allows for efficient management of supplies and always has an offer for consumers. Consequently, the competitiveness of Zara is determined by an orderly system of the supply chain, speed of service, specificity of elements of clothing, and focus only on it.
Reference
Danziger, P. N. (2018). Why Zara succeeds: It focuses on pulling people in, not pushing product out.Forbes.