ATCO Structures and Logistics Company Essay

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Early this year, ATCO Structures and Logistics Company announced that they were constructing a new business firm in Pocatello, Idaho. Located at Gateway West Industrial Centre, the company began its business operations on June 2012.The Company is part of ATCO companies, founded in the year 1947 by Ron Southern together with his father.

The group has vast businesses across the following five continents: North America, South America, Australia, Europe, and Asia. In Idaho, the new firm will not only meet the ever increasing demand for housing services, but will also hire several employees from and around the region to work on for the firm.

ATCO Group Companies preferred to open their new business firm at Pocatello owing to its hospitable people, underserved market niche, wage rates, low competition and fair licensing rates. The company’s site leader asserted that the people in Idaho are easy to work with. Idaho’s residents are renowned for their strong work ethics and ability to work in challenging environments.

According to the company’s marketing and communication manager, Pocatello’s ample space and service-oriented workforce lured the group to establish a firm in the region over other towns in Northern America. Equally, economists allege that the region’s favorable economic conditions were the main economic advantages the company considered before setting up their business in the region.

Unlike the other neighboring states, Idaho State has cheap regular supply of electricity and reduced costs of operation. By setting up their business in the region, the company was geared towards being one of the leading housing and logistic service providers in North America. Through this, the company has achieved a cost–based competitive advantage over its rivals.

With accessible management staff, diverse careers, and huge rewards, over its competitors in the region, the company has increased its operations over the last two months. Like the other group’s subsidiaries, the company values its employees by offering them with competitive pensions and promotions. By doing so, the company has not only remained competitive but also attracted and retained the best talents in the market.

The company’s success over its competitors is attributed to its low cost of operation. The company’s low cost of operation ensures that the company directs more funds towards the production and creation of quality houses and services. The company plans to build modular buildings and mining industries’ structures across Canada and America.

By being situated in Idaho, the new firm will equally serve both countries, as the state is located at the border region. By doing so, the company has and will continue to be competitive in the region. Like other ATCO Group subsidiaries, the company has adopted comprehensive strategic initiatives towards increasing its revenues and ensuring that it remains competitive in the region.

Since the company began its operations in Pocatello, it has created more than 180 new jobs in the region. According to the company’s human resource managers, the company will continue to create more jobs in the region as it expands.

To ensure that the locals benefit from the presence of the company in the region, the company buys 90% of its manufacturing materials from the local companies. ATCO Group Companies have increased its revenues with the new expansions. Currently, the earnings generated from the company’s shares are worth $7 3million, up from $61 million last year.

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