The Aurora Textile Company was incepted at the start of the 1900. Its main purpose was to manufacture textile products for both the local and international markets. Although the company recorded an impressive performance in the United States for a long time, there was need to change its production strategy in order to meet the market demand. The company has been a premier textile factory in the domestic market for several decades.
Due to the desire to expand its operations, the company is contemplating to invest in a textile machine that can boost the slumping financial performance. Hence, it is crucial for the management of the company to tread cautiously before concluding the investment decision. It is evident that the Aurora Textiles has an uncertain future. Therefore, any austerity measures taken should be weighed carefully.
Judging from the current operational needs of the company, the best strategy that can revamp the profitability of the firm is investment in the Zinser 351 machine. The latter equipment will deliver premium and competitive textile products to the clients. The machine will equally expedite the process of production according to market demand. From the analyses; it is evident that a Net Present Value (NPV) of $6,474,082.14 million will be generated by the equipment. This volume of production will be realized within a span of 5.6 years. The discounted payback will enable the company to recover from the present financial stress. Therefore, the Aurora Textiles should embark on the proposed project as soon as possible so that the trust of the shareholders can be restored. A dying or troubled firm such as the Aurora Textiles can only be brought back to profitability by adopting an NPV decision rule.