Babies have got highly sensitive skin, which needs utmost, providential care. This situation calls for careful choice of skin care products that babies need to use. Parents and guardians are required to ensure the lotion they apply on their baby skin is safe for the babies’ soft skin.
Johnson and Johnson have come up with a lotion that will ensure the babies soft skin is well catered for. When a baby skin gets well maintained the parent feels proud of his baby. The well-maintained skin of a baby is a powerful preventive measure to their health.
Parents whose babies’ skin is sick do feel embarrassed especially when in public places such as beaches and swimming poll. Babies’ skin is sensitive to many chemicals (Keri, 2011). This therefore, calls for careful procedure when coming up with baby body lotion. Grown ups too may apply this lotion if they want their skin to be soft and beautiful.
Baby body lotion being a skin friendly product, has no rashes or itching after applying it on the skin. The product will work for longer hours after application. The lotion will have a niece smelling fragrance. It will have an Aloe Vera to ensure its quality is superb.
The lotion will be available in different sizes to ensure it is affordability to everyone. It will have a perfect result when applied twice per day on babies’ body. The cream will be found in a liquid form and as a lotion. This will be in order to meet customer needs since Johnson and Johnson products always meet customer needs. The cream will be packed in beautiful bottles, which will be of different colors.
The lotion will be sold at an affordable price. This will ensure many of the targeted customers are able to afford it. The manufacturing cost is low due to economies of scale and advanced technology that Johnson and Johnson Company possess.
The product will be safe for use to all people irrespective of their age. Baby body lotion will have natural oil to ensure the user of the lotion do not experience skin irritation. The lotion will not have any side effect to the users. This makes it have a competitive advantage compared to other baby body lotions creams from other companies.
An explanation of the importance of marketing to your selected organization’s success
Marketing of baby body lotion will be of considerable importance to Johnson and Johnson Company since it will lead to increased revenue. This will lead to profit increase thus prosperity of the organization. The marketing of the lotion will make the organization command a large market share since the lotion will be superior to the ones existing in the market.
The organization will enjoy sharing of expenses such as advertisement costs, distribution costs and warehousing costs. These will lead to the enjoyment of economies of scale to the organization.
Marketing of baby body lotion will lead to customer loyalty to the organization products. This will make customers have a strong perception of the organization products making them purchase other products the company produces. This will lead to the organization products sales increasing tremendously (Kumar, 2008).
Selling of the lotion will require sales personnel the organization can use the same personnel to market other products it produces. This will lead to organization the financial burden it could incur if they use different personnel.
When carrying out the market research of the baby body lotion, the organization can incorporate other products it produces in the research. This is of considerable importance since the same cost can be achieved to evaluate more than one product. The company can incorporate other products it produces in the baby body lotion catalogue. This makes Johnson and Johnson to spend little money on product promotion.
References
Keri, G. (2011). Child skin problem. Skin Health , 12-14.
Kumar, V. (2008). Managing Customers for Profit:Strategies to increase profits and build loyalty. Chicago: Pearson Prentice Hall.