Beauty Salon
- Vision: Sugar Beauty Salon aims to create a dulcet and lucrative salon climate with separate service areas for men and women where a variety of beauty services is served and area for beauty products sales.
- Mission: help the community people realize their potential by supporting the desire for glamorous looks and build business that is inspired by passion for wellness, health, technology, and art.
- Goals: to offer professional beauty services for urban people in an urban environment.
- Markets served: the local community market; the city market; and the city satellites market.
- Services: cosmetology, spa, hair service, nail service, eye-lash service, tattoo and permanent makeup service, stylist’s consultation, cosmetology school, consultations by beauty specialists including dieting, sports loads, and health condition, and retail of quality beauty products.
- Business strategy: begin small, grow the city and more.
Value Proposition
The project offers unique value to customers by providing high-quality beauty service “turn-key ready”. This means that any person’s beauty needs can be satisfied by our professionals beginning from a mere hair-cut and ending with developing the whole new style for a business person who would like to present oneself in the new light to partners or clients, etc.
Customer Segments
- Urban men with the passion for self-realization and ambition.
- Urban women with the passion for self-realization and ambition.
- Urban families with the passion for wellness, healthy lifestyle, and good looks.
Customer Relationships
- Customer relationships is the key factor of success for the project.
- Customer satisfaction is the primary objective for every professional employed.
- Customer loyalty is the main target of the project’s marketing model.
Channels
- Direct:
- Sales force.
- Web marketing.
- The salon premise located in a favorable area in the city center next to the major highways.
- Indirect:
- Partner web resources.
- Partner facilities.
Key Activities
- Production:
- The key activities aiming at producing the service: employee training; employee motivation.
- Problem solving:
- Knowledge management, legislation monitoring.
- Platform:
- Company website management; company web marketing facilities management including social networks and blogging.
Key Resources
- Human resources – employees. The top performing professionals in their areas are the key success factor for the project since the customers seek for the best performing specialists to satisfy their needs.
- Physical resources – materials, equipment, beauty products, salon premises, salon decoration, salon furniture.
Key Partners
- Strategic alliances:
- Investors.
- Fashion weeks managing companies and similar market players who need partnership with the beauty professionals to realize their projects.
- Buyer-supplier relations:
- Partnership with the beauty products and equipment suppliers.
Cost Structure
- Fixed costs:
- Beauty products.
- Beauty equipment.
- Beauty specialists (this point assumes the salary for the professionals).
Revenue Streams
The revenue stream for this business is two-angled: customers pay for the single service, but they need the services continually because their looks are subjected to influence of the time, lifestyle, and environment factors, and thus, customers will need to return often. Therefore the revenue stream can be constantly recurring if the employees are able to create the unique value to customers.
Family Medicine Practice
- Vision: QualityLIfe Family Medicine Practice vision is to create a highly-professional, productive, and lucrative family medicine practice environment to offer the people in community a unique value of leading the healthy and quality life.
- Mission: help the community people improve their state of health and life quality through the disease treatment and prevention activities.
- Goals: to offer high-quality healthcare services to community families.
- Markets served: the local community market.
- Services: therapeutic consultations, pediatric, emergency calls, home-based therapy for the chronically ill patients, dietology, cardiology consultations, neurology consultations, psychological help, disease prevention events.
- Business strategy: begin small, grow more.
Value Proposition
The project offers unique value to customers by providing high-quality healthcare service with the community family focus. In our practice, families can get help on their diverse range of problems beginning from the psychological problems in children and ending with the general family health promotion and disease prevention events. Our main objective is to prevent health problems before they develop.
Customer Segments
Community families:
- Children in the family;
- People of average age;
- The elderly members in the family.
Customer Relationships
- Customer relationships is the key success factor for the project.
- Customer satisfaction is the primary objective for every professional employed.
- Customer loyalty is the main target of the projects marketing model.
Channels
- Direct:
- üThe clinic premise is located in a favorable area in the center of the community next to the major highways and pedestrian areas.
- üWeb advertizing in social networks.
- Indirect:
- üPartner web resources.
- üPartner facilities (partners get benefits through advertizing the facility in their areas of operation; for instance, in sports clubs, dancing centers, etc.).
Key Activities
- Production:
- The key activities aiming at producing the service: employee training; employee motivation.
- Problem solving:
- Knowledge management, legislation monitoring.
- Company website management, company web marketing facilities management including social networks and blogging.
Key Resources
- Human resources – employees with high proficiency rate: medical doctors, family nurse practitioners, administrative personnel, ancillary staff.
- Physical resources – materials, equipment, clinic premises, clinic furniture, company website, company IT resources for the healthcare workflow supervision.
Key Partners
- Strategic alliances:
- Investors;
- Partners;
- Suppliers;
- Healthcare policymakers;
- Governmental healthcare institutions and organizations;
- Pharmaceutical companies.
Cost Structure
- Fixed costs:
- Healthcare specialists’ fee;
- Healthcare products;
- IT hardware and software;
- Equipment;
- Electronic health record system installation and maintenance.
Revenue Streams
The revenue stream for this business is two-angled: customers pay for the single service, but they need the services continually because their health condition is subjected to influence of multiple factors, and thus, customers will need to return. Therefore the revenue stream can be constantly recurring if the management and employees are able to create the unique value of high quality services to customers.
