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Behaviour Change Program Report

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Updated: May 12th, 2021

Aim and Rationale for the Program

Behavioral change program aims at shifting the population towards eating green foods. It seeks to make the population adopt a sustainable behavior that can solve its health challenges. Particularly, the program seeks to come up with a design for a comprehensive change program that helps people to eliminate lifestyle diseases. It will discuss the strategies that will be used in the execution of behavior change. These strategies will form the basis of implementing the program on the subjects. These strategies will be designed in a manner that accomplishes the objectives of this program. Importantly, the crucial aim of the project will be the elimination of lifestyle diseases that arise due to other types of foods. This will be induced by instilling a positive attitude toward the consumption of green foods. The initiative will instill these attitudes through strategies that purport behavioral change (Weiskrantz, 1968).

The shift of behavior from fast food to green foods will be of significance to the environment. First, this program will ensure that people plant green vegetables. Green vegetables will increase the number of plants that are planted around the world. As a result, the plants will reduce the level of Carbon IV Oxide in the air and reduce the destruction of the ozone layer.

Tables for Survey

Table 1: Open Questions.

What do you understand by the term eating green?
  • Nine students defined it as a consuming green vegetables.
  • Four students defined it as plant based food
What changes have you noticed in the eating trends in this society?
  • Increased shift from green foods to fast foods
What do you like most about the greens?
  • Nutrition
  • Low Cost
What changes would improve the ability of the average Australian to eat greens?
  • Increased awareness
  • Reduced cost
  • No ideologies
What would make you more likely to use this product?
  • Nutrition Value
  • Cost
What are some of the issues that may bar you from eating the greens?
  • Poor taste
  • Unavailability
  • Indifferent
What do you like most about eating greens in food sustainability?
  • Good health
  • Low cost
What are some of the health benefits that come with eating green?
  • Eliminate diabetes
  • Inculcate physical fitness
  • Reduce kidney failure
10. What are some of the reasons, other than health benefits, which make you advocate for eating greens?
  • Low cost
  • Environmental friendly
11. What would make you more likely to use the greens when sick, or generally not feeling well?
  • Nutritional value

Table 2: Closed questions.

Question Response Statistics (Number of students)
If given opportunity, would you prefer greens over other types of food?
  • Extremely likely
  • Very likely
  • Moderately likely
  • Slightly likely
  • Not at all likely
3
4

3
3
0

If you are not likely to eat greens, why not?
  • Do not need a product like this.
  • Do not want a product like this.
  • Satisfied with competing products currently available.
  • Cannot pay for a product like this
0

4

7

2

How important is convenience when choosing this type of food?
  • Extremely important
  • Very important
  • Moderately important
  • Slightly important
  • Not at all important
2
5
6
0
0
Overall, are you satisfied with your experience using the greens, neither satisfied or dissatisfied with it, or dissatisfied with it?
  • Extremely satisfied
  • Moderately satisfied
  • Slightly satisfied
  • Neither satisfied nor dissatisfied
  • Slightly dissatisfied
  • Moderately dissatisfied
  • Extremely dissatisfied
2
2
2

5
2

0

0

5Are you likely to recommend this product to others given an opportunity to do so?
  • Very Likely
  • Likely
  • Moderately likely
  • Slightly likely
  • Not at all likely
3
4

5
1
0

If you have a family currently, would you prefer having the greens as part of all your family meals on a daily basis?
  • Extremely likely
  • Very likely
  • Moderately likely
  • Slightly likely
  • Not at all likely
3
2

6
2
0

If you are not likely to use this product constantly, why not?
  • Do not need a product like this.
  • Do not want a product like this.
  • Satisfied with competing products currently available
  • Cannot pay for a product like this.
  • Not willing to pay for a product like this.
0

8

4

1

0

How important do you find the campaign for eating the greens in this society?
  • Extremely important
  • Very important
  • Moderately important
  • Slightly important
  • Not at all important
12
1

0

0

0

In general, are you contented with the level of the campaign that this topic has received from the relevant authorities, neither contented or discontented with it, or discontented with it?
  • Extremely satisfied
  • Moderately satisfied
  • Slightly satisfied
  • Neither satisfied nor dissatisfied
  • Slightly dissatisfied
  • Moderately dissatisfied
  • Extremely dissatisfied
0

1

2

7

2

1

0

If you were a health expert in this field, how likely would you be to recommend this product to others?
  • Extremely likely
  • Very likely
  • Moderately likely
  • Slightly likely
  • Not at all likely
10

3

0
0
0

Behavioral Change Strategies

Self-Efficacy

The program will evaluate the current feeding behaviors that have dominated the population in order to develop a judgment. This evaluation aims at determining the existing needs for the population alongside the possible reason for low green consumption. This evaluation will form the starting point of the program since it will direct the programmers to understand the core elements of the problems that the population face. Therefore, it will form a firm foundation for the basis of the program by helping the organizers to understand the problem. Surely, it would be difficult to solve a problem that is not understood. In this light, the program will have deep knowledge of the nature of challenges based on the survey questions. The question seeking to understand whether the people prefer green food to other foods ensures that they understand the main menace to the prosperity of sustainable feeding (Weiskrantz, 1968).

Goals and Outcomes

Goals refer to the aims that a program seeks to fulfill at the end of the process that is undertaken. On the other hand, expected outcomes refer to the predicted results that the program seeks to accomplish. Setting goals for the program is probably the most important strategy in this program. This will ensure that all the players who are involved in the program have a common point that they aim. As a result, the program will not have divided interests and conflicts. This implies that all the stakeholders will work in solidarity and union, leading to fast progress and efficiency. On the other hand, the outcomes will stipulate some predicted results for the program. These predicted results will form the basis of assessment at the end of the program. Therefore, the stakeholders can be able to determine whether they have achieved their objectives at the end of the program. This strategy is all-inclusive since it integrates efforts and ensures that the efforts are directed in the same direction (Vesta & Thompson, 1970).

Overcoming Barriers

Barriers refer to the challenges that the program will face in the process of implementing it. From a basic perspective, all programs must have various shortcomings on the way. In this light, the program will incorporate a strategy that aims at overcoming all challenges and hurdles. Particularly, it will use a pro-active approach rather than a reactive approach. In this case, the proactive strategy ensures that the challenges are predicted before they happen in the real sense. In addition, it ensures that the program develops some measures that ensure that the predicted problem does not happen. This will help the program than using a reactive approach. Otherwise, using the reactive approach would mean that challenges are met when they have already caused destructions in the program.

Management Strategies

Management strategy is another crucial strategy that cannot be factored out during the implementation of this program. This strategy aims at setting the goals in a similar manner that was mentioned in the previous paragraph. Additionally, it focuses on the possibility of peer support, which is inculcated in the organization, in order to integrate all the parties. Management will be responsible for handling financial matters, including the search of the fund and allocation of funds, among others. This will ensure that all the money is used for its rightful purpose. Therefore, it will reduce the mismanagement of funds and corruption. This implies that the program will discharge all the possible service in order to trigger behavioral change (Leagans, 1971). Lastly, the management will incorporate the public relations office that will be responsible for creating good relations with the public.

Follow Up

Follow-up is a process that allows the stakeholders to evaluate themselves. In this light, the evaluation will be done in intervals. This evaluation will be focusing on the latest progress of the program at each instance of the evaluation. Additionally, it will be identifying the possible omissions that might have happened in the process of implementing the program. Therefore, it will help the stakeholders to make the necessary adjustments (Jenkins, 2003).

Reinforcement

This is a strategy that will aim at motivating the players of this program in order to ensure that they are inspired (Cronkhite, 1969). This implies that the key player will remain focused on the entire process of implementing the program.

Implementation

The program will be implemented through the formation of forums that teach people about green foods. In this light, people will be taught from the public amenities like the social halls, schools, and churches, among others. In this light, the information will be disseminated through oral, audio, and written materials. For the oral information, it will be offered by a nutritionist who has enough knowledge pertaining the green foods. This will ensure that they create the required effect on the population. Regarding the written materials, the program will incorporate the use of magazines and newspaper in order to inculcate the awareness of the people towards green foods. Lastly, the program will incorporate audio records concerning the green food initiatives. This will also include the visual record that can be observed by the people. In fact, these two methods will be the most effective ones. This is due to the growing use of ICT around the world. Surely, the ICT industry has been used widely as a tool for behavioral change.

Conclusion

This program that has been described above is sufficient enough to trigger behavioral change. In this light, it has included crucial strategies that will enable it to be successful. In addition, it has indicated the goals that it will be based on in the entire process. In addition, the program has focused on the process of implementation that has indicated the roadmap of executing the entire program. Therefore, the program is holistic and all-inclusive.

References

Cronkhite, G 1969, Persuasion; speech and behavioral change, Bobbs-Merrill, Indianapolis.

Jenkins, C 2003, Building better health: a handbook of behavioral change, Pan American Sanitary Bureau, Washington, D.C.

Leagans, J 1971, Behavioral change in agriculture: concepts and strategies for influencing transition, Cornell University Press, Ithaca.

Vesta, F & Thompson, G 1970, Educational psychology; instruction and behavioral change, Appleton-Century-Crofts, New York.

Weiskrantz, L 1968, Analysis of behavioral change, Harper & Row, New York.

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