Introduction
Effective communication in the business environment is essential for companies to respond adequately and effectively to external and internal challenges. Organizing a clear interpretation of the company’s values and mission can go a long way toward improving the business’s components and making the company more resilient. BlewMinds Consulting LLP’s innovative approach to storytelling for companies has positioned them strongly. However, over time, it became necessary to make some adjustments to create a more stable image and establish a presence in the market.
Within the framework of this article, it will be necessary to address some of the key issues that are present in the company and are of critical importance. Sandeep Kochhar has a solid reputation in the business community, having built a sustainable company that helps many firms tell their stories to strengthen their brand. The formation of the company’s success was ensured by long-term development and a set of subscribers in social networks (Dellmuth & Tallberg, 2021).
However, this human asset does not operate in full force for the company’s benefit, as it cannot utilize the number of subscribers for its own growth and expansion. BlewMinds must achieve exponential growth to emerge from the corporate stagnation that has brought the company to a standstill. Accordingly, the development of interaction with the audience and stakeholders is a significant problem that must be solved.
Identified problems can be solved with the help of effective communication, which clarifies their direction and guides leaders on how to act. The target audiences of the company are segmented depending on their influence on the people to whom the company’s services are addressed. The first step to creating better engagement with subscribers can be achieved by expanding engagement with your audience (Kalogiannidis, 2020). The company has a large number of followers on LinkedIn who are not actively involved in the organization’s ongoing activities and development. Potential clients of the company should better understand their value and how they can interact with the organization to improve their well-being.
Internal Communication
Various means and tools can be used to convey an external message. Firstly, an important aspect is the choice of environment and its justification, so that the selected audience can receive the external message. The combination of conveying an external message and organizing sessions for stakeholders can help improve the company’s effectiveness in its interaction with the audience. Thus, the environment and methods of message delivery should combine all possible goals and missions of the organization (Kalogiannidis, 2020). This approach considers the combination of all essential aspects that can help enhance audience feedback.
The target audience of the created approach to improve communication comprises subscribers, stakeholders, and clients who are familiar with the organizational structure and direction of the corporate work. The existing members of the company’s team are the primary target audience for whom the message should be tailored. Key factors and cultural backgrounds should consider diverse experiences that can play a crucial role in how the external message affects them (Dellmuth & Tallberg, 2021). This must be taken into account to develop the most effective style possible, showing stakeholders the values the company focuses on.
A passion for storytelling is a unique feature of a company that can help improve its reputation. Demonstrating this with an external message may be enough to help bridge the relationship between stakeholders, employees, and target audiences (Kim, 2020). An inclusive culture must also play a crucial role in conveying a meaningful message. The target audience, comprising the company’s customers and subscribers, is defined to ensure the message is as effective as possible in conveying all existing values.
The creation of a message and the principles of change management should be considered when planning and implementing innovations in an organization. When creating a message, it is essential to consider the values that are important to people subscribed to the company’s mailing list (Kim & Lim, 2020). Thus, the theme of the external message is to enhance the communication and interaction between BlewMind and customers through the transformation of the Community of Storytellers. The message should look like this:
BlewMinds regularly takes essential steps to ensure that its clients succeed in growing their businesses and achieving corporate goals through storytelling. A passion for storytelling has shaped the success and image of the firm, reflecting the vital role BlewMinds plays in gathering customer feedback. In this regard, the organization needs to make some changes that would allow us to interact more actively with the target audience, the team, and all stakeholders.
All individuals involved in the company’s activities are united by common goals that can have a substantial impact on how people perceive the importance of our work. A diverse team of professionals who strive to maintain and improve the reputation and corporate aspirations of companies must understand the value of this approach. In this regard, it is necessary to implement several changes that can help us better understand the value and importance of the work of storytellers. The ideas, experiences, and continuous improvement of BlewMinds employees and customers help us constantly evolve, creating the highest-quality and most multifaceted products.
To further improve, the company is considering changes that need to be implemented within the organization. First of all, a clear vision of the company can help to form goals and a mission as carefully as possible. In this way, great things can be achieved that could be directed at how different people have been able to achieve their goals with the help of BlewMinds. The following vital point that we intend to strengthen is the audience’s involvement, which is necessary to provide better services in the future and enhance the organization’s potential. Thus, this message aims to convey the importance of a company supporting its audience.
When creating a message for stakeholders, it is crucial to take into account the personal data of employees and everyone to whom this BlewMinds message will be addressed in the future. It will need to evoke a sufficient response from employees so that they can better understand the changes within the company. In this way, the message can reveal various essential aspects that will be further embodied in the organization to improve overall performance and improve communication with the audience (Kalogiannidis, 2020). When creating the message, I took into account the fact that employees are accustomed to working under specific conditions and with a well-established set of instructions and regulations. First of all, the message took into account the individual experiences of each employee, which must be considered to address the necessary changes to them.
In the message for employees, an important aspect was expressing appreciation for their contributions to the company and the personal merits they had achieved throughout their tenure. Thus, this made it possible to establish a deeper connection with employees, as they began to understand that the organization appreciates them and strives to create the most comfortable conditions possible (Dellmuth & Tallberg, 2021). Additionally, the message highlighted opportunities for promotion and training that can significantly enhance the employee experience. It was also necessary to emphasize that, as a result of implementing the changes, employees will have the opportunity in the future to receive specialized training aimed at enhancing their skills (Kim & Lim, 2020). Thus, by appealing to the personal goals and aspirations of employees in the message, it will be possible to achieve a more significant impact on their support for the changes that need to be implemented within the organization.
During the process of corporate change, employees require ongoing support to maintain high morale. Justification for changes and support for their implementation are essential aspects of this process. For employees accustomed to the established norms of a corporate organization, introducing innovations can be associated with several problems and inconveniences. Therefore, they needed to demonstrate in the message how the company can take care of their convenience so that they are not afraid of any negative aspects of this process (Kim, 2020). To ensure constant monitoring of the situation regarding the moral state of employees, special training was implemented to support employees and address their questions. In this way, the company will be able to achieve significantly better results through changes and innovations in its work.
The message paid attention to explaining exactly how the company will provide support, including mentoring and workshops, to help employees understand the process of transforming the organization. The transfer of experience is an imperative aspect of change. More experienced individuals familiar with corporate change can provide support to new employees, guiding them through challenging situations (Kalogiannidis, 2020). Additionally, it will be necessary to introduce special manuals that provide employees with important information on how to respond to situational changes.
Internal communication and the introduction of changes in BlewMinds can provoke various conflict situations that can lead to a decrease in overall team performance and motivation. Conflict situations must be approached using effective methods and tools that do not harm employees. The first risk of conflict may arise from misinterpretation of the message. Some employees may understand the message as a shift in the company’s priorities or a deviation from a predetermined course of action (Kim & Lim, 2020). Thus, it can become a source of conflict between colleagues and employees, as well as between management and employees.
Additionally, a medium of preference can become a source of conflict in the company. For example, some employees may prefer only one type of communication and interaction with colleagues. The implementation of seminars and the creation of platforms for virtual interaction can lead to misunderstandings in this case. Different communication channel preferences should be addressed in such a way that as many people as possible are satisfied with the situation (Dellmuth & Tallberg, 2021). It will also help avoid feelings of isolation or lack of attention to their work in employees. This also applies to sources of conflict, such as the different cultural characteristics of employees. Due to inevitable differences, the internal message must be sensitive to the diverse racial, traditional, and cultural characteristics of the people in BlewMinds. This will help eliminate the possibility of disagreements because one group is given more attention at the expense of others. Unintentional insult or mistreatment can also be eliminated by taking into account the diversity of people in BlewMinds.
A potential source of conflict can also manifest in the fact that many employees will begin to feel a fear of impending changes within the organization. This can increase the level of stress, which in turn will make people more nervous and sensitive to any incidents in the firm. Thus, fear can lead to discomfort and resistance to implemented changes in the organization. In this regard, an important aspect is to formulate the goals of implementing changes in the organization as clearly as possible, which will enable employees to understand their needs better (Kalogiannidis, 2020). In such a way, company employees will be able to understand how their daily work will be improved and that nothing will threaten their comfort within the organization.
Problems with the distribution of workload in the company can also be a potential source of conflict situations. During the process of implementing changes, the employee schedule may be reviewed and revised multiple times, and therefore, not all needs may be considered initially (Errida & Lotfi, 2021). In this case, it is essential to inform employees that temporary measures implemented during company changes will be adjusted, and their subsequent schedule norms will remain unchanged.
External Communication
For external communication, BlewMinds will utilize a combination of two methods, including emails and social networks, with a particular focus on LinkedIn. These methods are justified since, with the help of the first, it will be possible to gain an understanding of the company’s sponsors and partners. Through social networks, it is possible to communicate with an audience that can become potential customers of the company. This way, you can get a much larger audience. The company’s subscribers on social networks are numerous but not particularly active. Sending out an external message can correct this situation and establish communication that will help you get feedback from people.
Additionally, the message can be delivered through the company’s website, where updates will be displayed in real-time (Dellmuth & Tallberg, 2021). For company partners, arranging webinars and presentations will be possible, allowing them to see exactly what changes will be implemented and their purpose. Improvements in organizations will focus on addressing what hinders them from achieving better results.
The target audience of external communication comprises several clusters of people, including company partners and potential customers. Business professionals may be interested in joining the company to make BlewMinds more open to new changes. External consultants will be recruited through external communications that convey the message to marketing professionals. At the same time, each audience has certain key factors and features that should be taken into account to develop an external message (Kalogiannidis, 2020). Thus, it will be possible to influence the target audience as effectively as possible. Consideration of cultural factors is also imperative to avoid potentially embarrassing and offensive topics that might seem out of place in communication. Cultural factors that will be taken into account include race, gender, occupation, and other aspects that may influence the perception of the message by the recipients.
In connection with taking into account all the side and main elements of writing, we can compose the following external message:
“BlewMinds can help unlock the potential of people by telling their stories and creating a legend. Thus, the brand becomes more robust and can be retained in the markets for a long time. Taking into account the characteristics and personalized factors of each client, our organization provides services related to your personal preferences and background. The story told will be closely intertwined with your cultural and traditional meanings to create the most vivid image possible. Additionally, changes to the company that will be implemented in the near future will focus on enhancing the selection and storytelling algorithms. This will help us provide the best experience for our customers.”
This message advances organizational goals and missions in several ways. One of the main ones is to unlock the potential of the company and its customers. The designation that indicates the changes to be applied in the organization emphasizes that the company may soon enhance its efficiency. Thus, it helps people better understand that the company knows what it is doing and that its actions will lead to better service.
The message also emphasizes the potential that customers can achieve after the company creates a compelling business story for them. Strengthening the brand in this way will help spread the company’s features and services more widely (Dellmuth & Tallberg, 2021). This means that the people for whom the external message was intended will be able to understand better how BlewMinds can benefit them and how organizations will interact with their cultural components.
As a result of the message, certain conflict situations may arise that were provoked by the message. The first factor that can cause negative feelings in people is that the message does not meet their expectations of the company. Perhaps some people hoped to be told more details about exactly how the company would change.
Failure to meet these expectations will lead to people not believing in the transformative power of storytelling for both brands and individuals (Kim & Lim, 2020). This may develop into a conflict with the company, as the effect will not be commensurate with what was promised. In this way, the message does not focus the audience’s attention on storytelling but tells in general about what actions can be expected.
Cultural sensitivities can also be a source of conflict, particularly when the message is perceived as insensitive. In this regard, it did not pay attention to any specific groups. Instead, it was pointed out that diversity is an important aspect that must be observed to make the best possible storytelling.
In this way, it becomes clear to clients that cultural aspects should play a significant role in telling the brand’s story. Without this factor, it will be impossible to fully reveal the reports to the required audience (Dellmuth & Tallberg, 2021). Therefore, avoiding conflict based on cultural sensitivities may be necessary for optimal results. The message can also provoke conflict situations if it is excessive and not harmonious. This state of affairs can harm the audience, as a large amount of unnecessary information can overload them without providing a clear and consistent understanding of the need to work with BlewMinds.
Follow Up
The communication message is designed to align closely with the company’s mission, goals, and vision. First of all, it reflects the company’s mission of transformation, which aims to enable different organizations to create the most effective and reputationally successful image possible. The changes also impact the lives of individuals who rely on these companies or are stakeholders in specific situations. Thus, a message of intent to change businesses and positively influence lives is entirely in line with the mission the organization has chosen.
The goals of the message align with the company’s aim to provide stories that help companies build and enhance their image. This is reflected in the message so that the audience understands how integral it is to the organization. The company’s vision is focused on expanding external capabilities (Kalogiannidis, 2020). In this way, the message highlights this aspect by explaining how the changes made to BlewMinds can enhance their work and positively impact many other companies that utilize storytelling services to strengthen their brand. Unleashing the potential in people and organizations is a vision that also extends to the company itself, necessitating the changes outlined in the message.
To fully understand the effect that is achieved with the help of messages for clients, it is necessary to monitor how they are perceived and receive feedback. This can be done through feedback mechanisms that provide customer feedback on how they perceive the message. For internal communication, company employees will be given special questionnaires that will contain questions about how the message helped them understand the need for change.
Additionally, the creation of focus groups and discussions on public changes and communication will also be a helpful aspect (Errida & Lotfi, 2021). Representative groups can provide employees with a means to gain insight into the essence of internal work segmentation. It also provides insight into how internal employees have understood the message and their willingness to support the company.
Monitoring how the external audience reacts to the changes introduced and the external message is also essential to understand how the strategy needs to be adapted for better interaction. The first essential tool is monitoring social networks, which helps to understand how people, including potential customers, form opinions. To achieve this, it will be necessary to measure parameters such as likes, reposts, comments, and discussions (Kanwar & Huang, 2022). Measuring engagement through web traffic can also provide sufficient data to analyze how much external stakeholders may be involved in the organization’s future work. Analyzing traffic on pages associated with BlewMinds or directly owned by the company can help monitor future changes that need to be made within the organization.
Conclusion
When making future decisions, it is crucial to document everything that occurred at the time of sending the current external and internal messages. Lessons can be documented through post-campaign and post-change review meetings. Groups of employees will thus participate in reviewing the changes made and the results of the work to enhance communication and interaction with the audience.
At such meetings, the collected data received through feedback will be discussed. This approach will enable more effective communication in the future, as it will reveal all the potential shortcomings of the current approach (Kim, 2020). Analysis of data obtained through monitoring of different stakeholder groups can help comprehensively assess the problems and positive aspects of the current approach.
When making future decisions, certain aspects related to market segmentation could be approached differently. There may be a problem with some segments of the audience not fully resonating with the message. In such a case, a necessary aspect may be adaptation and an excellent resolution of what needs to be indicated in the messages. More targeted segmentation plans can aim to make custom messages perceived differently by different categories of people (Kim, 2020). Thus, the process of composing and sending messages can become more complicated since it will be necessary to distribute messages to other groups. This will require a more detailed analysis of the market and the audience to determine who should receive the messages.
Changes may also affect the resolution of potential conflicts that have been described in this study. To achieve this, the market analysis will need to be conducted more carefully, as it involves identifying any factors related to the shortcomings of the messages sent to the audience (Kanwar & Huang, 2022). Strategies to mitigate such risks can be developed to enable a more comprehensive assessment of potential problems associated with various areas of the company’s activities.
References
Dellmuth, L. M., & Tallberg, J. (2021). Elite communication and the popular legitimacy of international organizations. British Journal of Political Science, 51(3), 1292-1313.
Errida, A., & Lotfi, B. (2021). The determinants of organizational change management success: Literature review and case study. International Journal of Engineering Business Management, 13, 18479790211016273.
Kalogiannidis, S. (2020). Impact of effective business communication on employee performance. European Journal of Business and Management Research, 5(6).
Kanwar, A., & Huang, Y. C. (2022). Exploring the impact of social media influencers on customers’ purchase intention: A sequential mediation model in Taiwan context. Entrepreneurial Business & Economics Review, 10(3).
Kim, Y. (2020). Organizational resilience and employee work-role performance after a crisis situation: Exploring the effects of organizational resilience on internal crisis communication. Journal of Public Relations Research, 32(1-2), 47-75.
Kim, Y., & Lim, H. (2020). Activating constructive employee behavioural responses in a crisis: Examining the effects of pre‐crisis reputation and crisis communication strategies on employee voice behaviours. Journal of Contingencies and Crisis Management, 28(2), 141-157.