Modern business is run in the period of change and innovations. Each day new decisions are created and new methods are applied into life. There are several aspects according to which business should be run.
The choice of the method and the principles of running business is the first step on the way to success. It is crucial to choose correct methods and principles according to which a company is going to operate. These principles determine the way of bringing the highest income to the company.
Revenue is the primary purpose of each business. Tropical Spring Water is the company which has decided to experiment with the number of the decisions, such as sales force recruitment. The strategy chosen by the company under consideration is the tries and errors approach which is justified in this case.
The company has a limited capital, therefore, the conduction of the research with the purpose to identify the most appropriate method of running business is impossible. Considering the tries and error approach as the main means for running business, the company should pay attention to the following aspects of this technique.
One of the main priorities of the tries and error decision making is that a manager is able to see the mistakes of the previously applied method and to use this information in applying to another approach.
The model is considered in detail and the manager is able to see all the advantages and disadvantages of the chosen method (Matsatsinīs & Siskos 2003).
The decision making based on the tries and errors method gives a manager of the company a great experience which will be useful in the future if to refer to it correctly.
One more advantage of the tries and errors management method is that the work has already been started and if something goes wrong, it is possible to correct some procedures, to change the direction and to refer to other specific measures which are impossible while conducting a theoretical research (Sharma 2009).
The theoretical research is just able to show whether the approach is effective for this specific type of business or not. Therefore, the choice of the tries and error decision making is a winning strategy for Tropical Spring Water in the situation is has appeared into.
The company has also referred to the sales force recruitment which is a winning strategy for it. Being a hierarchically based method of running business, this method is useful in monitoring the work of each department. Moreover, this technique is appropriate for the niche chosen by the company managers (Longino 2009).
The automation of the sales procedures may help the managers reduce the number of employees and as a result reduce the costs of the company. Low assets in the company and the absence of the great capital are the reasons why this approach may be useful (Darmon 2006).
The company should consider the advantages and disadvantages of the chosen issue and to draw necessary conclusions. As for me, the application of the automatic sales procedures is a great advantage as the costs are reduced and the revenue may increase if the system is appropriately utilized.
Therefore, Tropical Spring Water has made a correct choice having considered the sales force recruitment and the tries and error approach as the central business decisions.
References List
Darmon, RY 2006, Leading the Sales Force: A Dynamic Management Process, Cambridge University Press, Cambridge.
Longino, E 2009, Sales Management Control, Territory Design, Sales Force Performance, and Sales Organizational Effectiveness in the Pharmaceutical Industry, Universal-Publishers, New York.
Matsatsinīs, NF & Siskos, Y 2003, Intelligent Support Systems for Marketing Decisions, Springer, New York.
Sharma, M 2009, Product management: product lifecycles & competitive marketing strategies, Global India Publications, New York.