The Client
The client is an individual who has recently acquired a vast olive grove. The client does not have much experience working in this sphere, but he realizes the business is highly profitable. He has researched and wants to focus on table olives, which are much more popular than olive oil olives (“Table olives market,” 2023).
The client’s olive grove has several species and can treat olive trees and pick up olives quickly. The olives need a human hand structure and machinery because the olive grove has specific dimensions, and its production is relatively large. The client is a dedicated man, and he wants his business to succeed and prosper as a business and a family heritage. While keeping his head cool, he is also exceptionally sentimental about each part of his business, being very scrupulous about details and paying attention to all puzzle elements.
The Targets
Ensuring Quality of Olives for Processing
The client’s main target is to ensure that not only some but all of his olives are suitable to be processed as table olives. In a B2B context, our client’s goals are to create and maintain successful relationships with warehouses, restaurants, hotels, and delicatessen shops. Attracting and retaining clients is one of the core strategies of success in an approach (Brennan, Canning, & McDowell, 2020).
Setting Specific Sales Volume Targets
Next, the client should set concrete and specific targets for the volume of olives to be sold to his clients. Research indicates that the global table olives market has demonstrated considerable growth within the past few years and is expected to keep increasing (“Table olives market,” 2023). By carefully setting the volume of olives to be sold, our client will ensure to maintain a positive income growth. Furthermore, an increasing number of sales will provide him with increased revenue.
Assuring Quality and Supply Chain Efficiency
Another target of our client is quality assurance, which means he needs to ensure that his olives meet or exceed industry standards. To do this, he should establish quality control measures and consistently check the production process and the final product’s quality to maintain client satisfaction (Zimmerman & Blythe, 2022). Next, the client needs to manage supply chain efficiency (Brennan et al., 2020). This target is associated with such aspects as the reduction of lead times, the enhancement of logistics, and the optimization of inventory management.
Meeting Customer Satisfaction and Resolving Issues
To monitor and maintain high levels of customer satisfaction, our client must pursue the target of meeting his customers’ needs by providing an excellent product and promptly resolving any issues. Another crucial target for our client is securing long-term contracts with his most loyal B2B clients to establish a predictable and stable revenue stream (Zimmerman & Blythe, 2022). More extended contracts create an atmosphere of more formidable financial security and eliminate the need for continuous client acquisition efforts.
Expanding Market
One more target that our client could pursue is exploring the opportunities for market expansion, as this would enable him to increase his sales and revenue (Brennan et al., 2020). Setting competitive prices while ensuring profitability for his business can also boost our client’s success in the market.
Sustainability and Environmental Compliance
What is also important is the sustainability and environmental compliance of our client’s business. He should be highly environmentally and sustainably cautious when working in a food-growing business. Hence, he should add to his targets the need to meet specific certifications about environmental and sustainability requirements.
Profit Margin Improvement, Risk Management, and Brand Reputation
Finally, such targets as profit margin improvement, risk management, and brand reputation are no less important for our client (Brennan et al., 2020). He should be able to identify potential risks (for example, those associated with the weather) and build strategies to mitigate them not to lose his loyal customers and maintain his good image.
Product Information
Olives are unique fruits not edible when fresh but are loved by many when served in various appetizers upon being cured. Each country that produces olives has its method of preparing these fruits to remove their bitterness (Sánchez, Ruiz-Barba, López-López, & Montaño, 2021). Olives are gaining increasingly popular for their medicinal and dietary value (Sumrah et al., 2021). Once harvested from olive trees, olives are cured to reduce their bitterness (“Table olives market,” n.d.). They are most commonly served in salads and as appetizers, coming in green, black, and red colors and boasting unique textures and flavors (“Table olives market,” n.d.).
Olives’ antioxidant properties offer a variety of health benefits, making them not only a gourmet dish but a healthy snack many people favor. The most popular olive types include Manzanilla, Sevillano, Kalamata, Gordal, and Queen (“Table olives market,” 2023). The table olives market is up-and-coming and indicates a tendency for growth (“Table olives market,” 2023). This means our client should investigate the most popular and profitable sorts and focus on them.
References
Brennan, R., Canning, L., & McDowell, R. (2020). Business-to-business marketing (5th ed.). London, England: SAGE Publications.
Sánchez, A.-H., Ruiz-Barba, J. L., López-López, A., & Montaño, A. (2021). Table olives: Types and trade preparations. In V. R. Preedy & R. R. Watson (Eds.), Olives and olive oil in health and disease prevention (2nd ed., pp. 5-14). London, England: Elsevier.
Sumrah, M. A., Jan, M., Hussain, A., Akhtar, S., Nawaz, H., Afzal, M., & Umar, H. (2021). Evaluation of some promising varieties of olive (Olea europaea L.) for growth and yield under Pothwar regions of Punjab, Pakistan. Pakistan Journal of Agricultural Research, 34(3), 446-453.
Table olives market: Global industry analysis for forecast period (2023-2029). (2023). Web.
Table olives market: Global industry trends, share, size, growth, opportunity and forecast 2023-2028. (n.d.). Web.
Zimmerman, A., & Blythe, J. (2022). Business to business marketing management: A global perspective (4th ed.). New York, NY: Routledge.
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