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Business operations and customer perception Essay

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Updated: Apr 25th, 2019

The execution of a business plan facilitates growth. Business operations include activities, task, transactions or production for the organization. The performance of the organization is influenced by the nature of its business operations.

The best marketing strategy can cause failure when the operation of the organization is weak. Thus, specific models can be used to analyze the operational processes of an organization.

The model theories define the pattern of operations. The Operation manager documents the activities used for decision making. The responsibilities of the manager can decide the existence of the organization.

The organizational structure of a firm determines the efficiency of its business operations. The facilities connect the firm’s marketing strategy with an employee’s performance. Task schedules are programmed by the operation managers.

The business operations in women’s clothing will require a person with leadership skills to win customer satisfaction. The leadership skills will incorporate market segmentation and product survey to satisfy consumers. The location of the firm can influence market sales. The target market can be reached using various social channels.

The operation manager should include door-to-door delivery to satisfy the customer. The aim of the marketing strategy must correlate with the product life cycle because it improves competitive advantage of the organization. Product differentiation includes quality and durability.

Consumers are willing to repeat purchase using the criteria. Thus, adequate preparations will introduce creative patterns and designs to satisfy consumers. The current fashion trends, corporate wears, shoes, belts and dresses will help the operation manager organize the production unit.

The sale of women’s products will test the success of the firm’s operations. Feedback will be used to analyze consumer perception about the products. Product adverts, market strategy and the media can influence the buying behavior of the consumer.

The factors that affect the demand for a particular product include the theory of self, quality and price. The product life cycle will decide the buying behaviour of the consumer. The theory of self-perception reveals the behavior of customers towards the product’s price and quality.

The assumption of quality or inferiority will affect the bargaining power of suppliers. Price differentiation is an important marketing strategy in the women’s clothing industry. For example, the varying prices of two similar products may influence consumer perception on the quality of the product.

Low-income earners may prefer lower prices while higher income earners will prefer higher prices. The operation manager will use this information to improve product sales. Market segmentation will group customers by their income status.

Operations manager can play with customer perception using their feedback. Thus, positive feedback will improve sales while negative feedback will affect the company’s image and revenue.

Finally, the growth of an organization is influenced by the customer buying behavior and the firm’s business operations. Customer feedback will determine the quality of product and services rendered. The management will use market segmentation to decide price differentiation on a target market.

The tools of marketing can facilitate the growth of the organization. Women clothing sales will require an efficient marketing strategy to survive in the business environment. Market adverts will introduce the firm’s products and the benefits of its services.

The smooth operation of the organization is influenced by operational strategy, business operations and consumer perception. However, to sustain an organization, the management must seek ways to amaze and satisfy customers.

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IvyPanda. "Business operations and customer perception." April 25, 2019. https://ivypanda.com/essays/business-operations-and-customer-perception-essay/.

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IvyPanda. 2019. "Business operations and customer perception." April 25, 2019. https://ivypanda.com/essays/business-operations-and-customer-perception-essay/.

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IvyPanda. (2019) 'Business operations and customer perception'. 25 April.

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