Audiences Message Formats
Store Managers: A Business Letter
Dear Store Manager,
I would like to bring to your attention that the recent rise in gas prices has compelled the company to make some important changes. The result is that the company has established ways to cushion stakeholders from the high gas prices as much as possible. Unlike other businesses, the company has resolved not to use strategies that may affect employees’ satisfaction, consistent supply of goods, and consumer confidence. Due to the increased prices the cost of supplying goods to stores might be overwhelming to the company.
The strategy that the company has come up with is to reduce the cost of energy used to power manufacturing processes. This will be done without affecting the general productivity of the company. The opening hours and closing hours of stores will be adjusted. Employees will only work from Monday to Saturday and even during these days the working hours will be reduced by two hours.
The logic behind the strategy is that no stores will be closed and therefore no jobs will be lost. The good side is that more stores will be opening.
Store Employees: A Business Memo
Dear Store Employee,
I would like to bring to your attention that due to the rising gas prices, the company seeks to make several changes in order to avoid losing business. The proposed strategy seeks to cushion all stakeholders from the effects of high gas prices without having to take similar measures as other businesses.
The strategy will involve any layoffs. The company treasures its employees and it is for this reason that such a strategy is deemed effective. The opening hours and closing hours of stores will be adjusted. Employees will only work from Monday to Saturday and even during these days the working hours will be reduced by two hours.
The logic behind the strategy is that no jobs will be lost, although the effects will have to be felt. The good side is that the negative impact will be shared and employees will hardly feel it in the long run.
Retail customers and the public: An e-mail message
Dear Customers
As a result of the recent rise in gas prices, the company has been compelled to take certain steps to ensure that customers are constantly supplied with quality goods. The primary implication of high fuel prices is that production cost will have to increase. Conventionally, when prices go high businesses are forced to increase selling price in order to stay profitable.
The company has therefore come up with a strategy to ensure that customers are constantly supplied with quality goods, without having to raise the prices of the goods. The opening hours and closing hours of stores will be adjusted. Employees will only work from Monday to Saturday and even during these days the working hours will be reduced by two hours.
The logic behind this strategy is that the effects of high gas prices should lead to an increase in selling price because the gas prices will eventually fall. However, the company seeks your understanding regarding the resulting inability to visit stores as usual on Sundays. Furthermore, opening hours for the stores will also be reduced by two hours.