Introduction
Traveling is quite common for athletes, so appropriate transportation services are often required. However, reliable, affordable, and effective transportation options are rarely available (Li et al., 2021). Therefore, introducing car rental services for traveling athletes is bound to be a trendy option for the target demographic.
Mission
The company aims to provide athletes with fast, affordable, and effective traveling opportunities by offering them car rental options. Specifically, the organization will strive to support athletes by minimizing the risks typically associated with transportation and reducing the costs linked to it.
Vision
The core vision for the future of the business is to develop into an organization that contributes actively to sports development and the active support of athletes by creating multiple transportation opportunities for them. The specified vision will be achieved with the help of car rental options.
Problem
The described business idea is expected to solve one of the core problems faced by athletes. Namely, the challenges associated with transportation, including moving within the country and traveling internationally, will be managed.
Solution
In order to address the issues associated with transportation, such as the absence of cheaper options for traveling within the state, the company will offer car rental opportunities for athletes. The specified service is also expected to be expanded internationally by collaborating with partners overseas.
Business Model
The business will make money by selling its traveling services to athletes and sports organizations. The proposed business model will incorporate the elements of the fee-for-service model and a subscription model. The specified approach will help the service to remain visible in the target economic setting.
Target Customers
Since the service seeks to address one of the core impediments faced by athletes, the latter will represent the target population for the business. Additionally, sports organizations will be seen as potential customers.
Promotion
To ensure that all target populations can learn about the services offered, the organization will actively use social networks by advertising transportation services on social media. The company will expand its reach and attract sports organizations and individual athletes.
Competitive Advantage – USP
The focus on high speed of service delivery and an elaborate =approach to inbound and outbound logistics constitute the bulk of the service’s competitive advantage. By using an effective communication framework, the company will be able to deliver transportation services in a timely manner (Li et al., 2021).
Financial Projections
It is expected that the project in question will return at least 50% of the costs within the first four months of operation. Once the levels of awareness about the organization and its services rise, opportunities for attracting large sports organizations and investors will multiply, leading to an increase in the return on investment rates, as well as the company’s profit margins.
Funding Required
However, while impressive progress is to be expected as soon as the project is launched, it will require extensive funding due to the focus on quality and active communication with core stakeholders. To start and operate the business successfully, a minimum of $50,000 will be required.
Conclusion
With the integration of affordable, effective, and timely transportation options for athletes, the company will be able to develop a solid competitive advantage and offer active support for the community. Specifically, the robust approach to logistics and related issues will help the firm remain a strong competitor in the target economic setting. As a result, the service will gain traction and become quite popular among athletes and sports organizations.
Reference
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: Definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70. Web.