Within the framework of this discussion, I would like to use the example of being an employee that wishes to get a salary increase. This is not a typical situation where I would try to negotiate, but I decided to apply two of Cialdini’s (2015) principles of persuasion to validate their efficiency. In perspective, I expected to learn more about the mechanisms of persuasion and gain a monetary reward for my effort. The very first principle that I based my argument on was consistency. I engaged the executive manager in the process of evaluating the work that was done by me throughout the last couple of months (Cialdini, 2015).
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By doing this, I was able to showcase the situation from my point of view and help the manager see that I was working rather hard to come and ask for a salary raise. Overall, the argument was perceived by the manager as valid, so I decided to put more pressure on them and applied the second Cialdini’s (2015) principle of persuasion – the principle of liking. Since I was able to endear the manager with the aid of consistency, it was reasonable to go down that path and become more persuasive while the manager felt more empathetic and respectful toward me. We reached a mutually satisfactory verdict that claimed that I would get a salary raise in the case if I keep up the good work and maintain the existing level of performance. To conclude, the experience can be characterized as positive because I was able to learn new things and implement them in practice effectively.
Cialdini, R. B. (2015). Harnessing the science of persuasion. Web.