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Cigarette Advertising: Marlboro and Craven Essay

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Updated: Apr 13th, 2020

Cigarette advertising is one of the most popular types of ads in the whole world. Each ad has its own peculiarities and captivating points to be taken into consideration. There are several media types which are used to promote cigarettes, and one of them is the Internet. The chosen cigarette ads are found as a result of a thorough search in Google. The first one is focused on the Marlboro brand and associated with cowboys, their style of life, and their freedom.

The second and is devoted to the Craven Menthol Cigarette brand that promotes fresh and cool emotions for people of different age. Both images advertise cigarette brands which introduce new and captivating products for people. Though smoking is a harmful practice for human health, some people cannot give up smoking for different reasons; this is why it is better to use the best products, trust time-tested brands like Marlboro or Craven, and enjoy the chosen style of life.

When people talk about Marlboro cigarettes, the image of a handsome cowboy with a durable whip and a magnificent horse comes to their mind. The Marlboro brand introduced one of the most famous slogans in the middle of the 1960s and invited everyone to join them: “Come to where the flavor is. Come to Marlboro country.” On this ad, a handsome man is lighting up a cigarette and taking a brown whip in his hands. On the background, there is his horse that is waiting for his actions.

The man drops his eyes to light it up properly from the very first and enjoy this new taste as soon as possible. Now, he is going to smoke and come back to work with new powers and new ideas. The second image advertises new Craven cigarettes with menthol. In the center of this ad, there is an open pack with two sticking out cigarettes. They are the coolest. They are cleanest. And they are most refreshing. On the background of this pack, there is a young couple who enjoys the beauty of the forest and a small streamlet.

They are breathing in the fresh air, they are happy, and they are refreshed. Every person has a chance to feel the same if he/she tries these cigarettes and enjoys this new taste. Good atmosphere, fresh ideas, relaxation, and entertainment – all this is available for people due to these new menthol cigarettes.

The two ads under consideration are focused on the idea to promote cigarettes and prove that only the products of these brands need to be used. There are so many reasons why people should choose these cigarettes among others, and one of the most burning ones is the idea to try something new and attractive. Long cigarettes from Marlboro and amazing menthol taste from Craven – all this sounds rather interesting and attractive.

Those who decide to start smoking should focus on these brands because of their symbolize power, freedom, and care. There are no angry or frustrated looks; there is no panic that worsens this life; there are no tears or other problems that may disturb people.

The target audience of these ads may vary considerably: a young man may find it interesting to try a cigarette that is preferred by the vast majority of cowboys, a young lady may enjoy fresh menthol taste, and older people may choose these cigarettes because of their longest sizes and appropriate prices. The peculiar feature of these two ads is a close connection to all those activities which are inherent to everyday human life. When people have some free time, they are eager to go outside and enjoy the nature around.

If a person lives in the countryside, the decision to have a horse and a farm are usually made. It is possible to say that people are predictable; their actions have certain grounds, and their thoughts are so similar. This is why it is not difficult to believe that one day a person tries this cigarette, this new taste, and this new improved size.

In general, the ads devoted to the Marlboro brand and the Craven brand are captivating and informative in many different ways. Of course, on the one hand, smoking advertising is wrong and harmful because this activity negatively influences human health. On the other hand, people try to find out different ways to earn more money, and smoking advertising is one of the most beneficial. Cigarettes may be of different types: with various tastes like menthol, strawberry, cherry, or apple, of various lengths, and with different filters.

People can make decisions to smoke or not to smoke according to their demands, interests, and preferences. And these ads show what products are possible to use to satisfy the personal needs of smoking. Marlboro and Craves brands are always in fashion and are already preferred by many people. Now, it is high time for the rest to enjoy Marlboro Country with the long cigarettes and to plunge into the charms of green forests with menthol taste.

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