Introduction
Coca Cola is one of the largest public entities globally. The entity is operates in more than two hundred countries globally. Consequently, the entity has massive financial resources that result from its colossal scale of production. The entity manufactures soft drinks. Griggs Candler founded the entity in the late eighteenth century in America. Subsequently, he incorporated the entity in 1892. Over the nineteenth century, this organization has expanded in a phenomenon way. Its securities trade in various stock markets in America.
Operations
Coca Cola has adopted a franchise model. Thus, it has countless subsidiaries in all the nations it operates. In its quest to reach its clients, it has plants that are operated under its subsidiaries. Manufacturing products in foreign countries enables the entity to benefit from incentives offered by local governments for investing in the country rather than importing products from America. The entity has about five hundred brands of products, which it sells to its clients globally. The massive numbers of products represent diversification of its product portfolio. Such a wide range of products enables it to have a wide customer base.
Investment plans
The entity has focussed on investing in plants, which will ensure the clients get the best products. Investing in plants has culminated in the entity having assets in many countries globally. The investment plans undertaken by Coca Cola are sustainable and feasible since the organization has survived the tough financial times that have culminated in the failure of other multinational entities. Coca Cola values investments. Subsequently, it has created a department, which handles its investments. The department is vital in such an organization owing to its massive resources and scale of operations.
Destination of sales
The entity sells its product globally. Therefore, the entity has presence in all the continents Europe, Africa, Asia, the Pacific and South and North America. Overall, Coca Cola serves a massive clientele base. Selling products to such a massive range of customers requires apposite marketing and planning. This will ensure that the potential clients have timely information on what the organization is selling. Failure to undertake marketing would result in loss of clientele. The entity markets its products to all its destinations of sale via many channels of communication such as internet and newspapers. Coca Cola requires a well-crafted marketing strategy, which is relevant to the target population in that part of the globe.
Location choices
As detailed above, Coca Cola has depots globally. The entity has adopted a dynamic organizational model to reduce bureaucracy and increase efficiency. However, the distinctive consideration made by Coca Cola in selecting the location of its plants is regions. The entity locates its plants or production in such a manner that they will serve the target regions effectively.
Other than considering regions, the entity also considers the availability of raw materials. The entity requires massive quantity of raw materials, which will support its productions. Therefore, regional managers and top managers have to make such considerations when setting up branches in various countries.
Conclusion
Coca Cola is a massive organization, which operates internationally. The entity is managed appositely, which has triggered the success of its brands. Their scales of operations, resources and business tactics have resulted in a monopolistic industry. Very few firms have the capacity to challenge Coca Cola’s dominance. The entity invests massively in marketing and ensuring that the laws enacted favour its undertakings.