Comparative Analysis of Technical and General Audience Websites: Business Memo Essay (Critical Writing)

Exclusively available on Available only on IvyPanda® Made by Human No AI

The given comparative analysis will focus on the topic of depression described by two websites. The first one is Healthline, intended to inform and educate the general public, whereas the second website is Care Cloud, written for an audience of clinicians and professional psychologists. In the case of Healthline, the assumption is that the readers do not have any form of background knowledge. However, for the Care Cloud, the audience needs to be familiar with the coding system and the Fifth Edition of the International Statistical Classification of Diseases (ICD) (Care Cloud, n.d.). Both websites have no specific indications to appeal to or target a reader’s gender, cultural background, or age, but education level and occupational differences exist. For example, on the one hand, the Healthline website does not expect its audience to have an educational background in psychology or medicine, which extends to the occupation as well. On the other hand, the Care Cloud website assumes that the reader knows the coding for mental health diseases, such as the International Classification of Diseases (ICD).

The secondary audience for Healthline includes any person interested in learning about depression, whereas the primary audience is most likely comprised of people experiencing some symptoms of depression and suspecting that they might have it. In other words, any general public member might use the information found on Healthline without having prior knowledge or training to understand the mental disorder. However, the primary audience for the Care Cloud website is professional psychologists, and the secondary audience is comprised of psychology students and clinicians working in related fields. The general audience website uses the persuasive strategy of logos with some elements of pathos, which means logic, reason, as well as emotion as sources of appeal. There is a noticeable effort to connect with the audience through language and organization of the information, which are meant to be conveniently and comprehensively read. In the case of Care Cloud, the language is based on ethos and logos only since the appeal to authority comes from the World Health Organization (WHO). There is no effort to connect with the audience since the language is direct, concise, and informational.

The Healthline website does not use any form of technical language, where even symptoms are elaborated in understandable terms and words. In addition, no specific jargon is utilized throughout the page. When it comes to Care Cloud, the text heavily relies on technical terms and jargon, such as ICD, major depressive disorder (MDD), F33.1, recurrent onset, and others. For example, F33.1 is a code known among psychologists to code major depressive disorder as a disease (Care Cloud, n.d.). Both websites rely on lists to organize information, but the parts comprised of texts on Healthline use a combination of short and medium-length sentences. The average sentence length for the webpage is between 4 to 15 words, such as a sentence stating: “sad and upsetting events happen to everyone” (Higuera, 2021, para. 9). However, Cloud Care uses longer sentences in general, but short sentences are additionally present due to using of jargon to make the statement concise. An example sentence states: “This medical classification list is generated by the World Health Organization (WHO) and is used to help healthcare providers identify and code health conditions” (Care Cloud, n.d., para. 4). Thus, the average sentence length for the Cloud Care is between 16 to 30 words.

In the case of the average paragraph length, both websites have around two sentences for each paragraph. There is no significant difference between the given metrics. It means that both websites want to make the texts more readable, including the general audience as well as the professional ones. Another important similarity between the websites is that they strictly utilize formal styles of communication since their goals are to inform and educate their respective audiences. The Healthline website contains Google Ads as banners, which means that it has commercial purposes and views the audience as customers for its advertisers. In other words, the audience is comprised of the general public, which translates to higher website traffic and potential capitalization on the user base as source income. Cloud Care website does not have any form of advertisements, which tells that the audience is not perceived as customers but rather as professionals referring to Cloud Care as a source of technical knowledge.

The Healthline website uses videos, illustrations, and images to enhance the readers’ experience. The images include a graphical depiction of people coping with or suffering from depression. The situation is different with Cloud Care, which only uses one image to inform the audience about the coding framework of ICD-10. Therefore, both websites rely on the persuasive strategy of logos and adhere to the formal style of communication since depression is a serious mental health disorder. However, it is important to note that key differences can be observed in terms of language, jargon use, sentence length, and advertising.

References

Care Cloud. (n.d.). Web.

Higuera, V. (2021). Healthline. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2023, July 2). Comparative Analysis of Technical and General Audience Websites: Business Memo. https://ivypanda.com/essays/comparative-analysis-of-technical-and-general-audience-websites-business-memo/

Work Cited

"Comparative Analysis of Technical and General Audience Websites: Business Memo." IvyPanda, 2 July 2023, ivypanda.com/essays/comparative-analysis-of-technical-and-general-audience-websites-business-memo/.

References

IvyPanda. (2023) 'Comparative Analysis of Technical and General Audience Websites: Business Memo'. 2 July.

References

IvyPanda. 2023. "Comparative Analysis of Technical and General Audience Websites: Business Memo." July 2, 2023. https://ivypanda.com/essays/comparative-analysis-of-technical-and-general-audience-websites-business-memo/.

1. IvyPanda. "Comparative Analysis of Technical and General Audience Websites: Business Memo." July 2, 2023. https://ivypanda.com/essays/comparative-analysis-of-technical-and-general-audience-websites-business-memo/.


Bibliography


IvyPanda. "Comparative Analysis of Technical and General Audience Websites: Business Memo." July 2, 2023. https://ivypanda.com/essays/comparative-analysis-of-technical-and-general-audience-websites-business-memo/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1