Comparison of Philosophies of Edward W. Deming and Joseph M. Juran in Quality Control Management Research Paper

Introduction

Total Quality management is one of the management strategies focused on establishing a conscious and continuous supply of quality work in the entire organizational process. The best way to improve customers’ satisfaction is to apply quality management to work as intensively as possible. One of the breaking points of quality management is to appeal to every individual working in the business. This is what W.Edwards Deming and Joseph. M. Juran’s philosophies are about. Though they have a slight difference, the main criteria of quality customer service are the same.

W.Edwards Deming’s main purpose was to consider each individual’s work reducing inspection to a minimum. Having all of the employees understand the content of work, quality management will be reached successfully. W.Edwards Deming sets the demands the employees should meet. His philosophies are based on quality care about the individual. Such, for example, updating knowledge, is one of the most important issues for standing firm in the national market.

W.Edwards Deming concerns

W.Edwards Deming is well-known American expertise in management designs. However, his works in Japan brought to him more fame and recognition than in America. He included some collection of techniques, which are new to American management rules. His remarkable statistical methods were taught to workers engaged in World War II. Edwards was able to include his previous experiences and knowledge, which he gained while working in Japan. After his entry, several transformations were brought out in the field of Quality Management.

Deming observed that a transformation in the individual would bring a better understanding of the working organization. He explained that an individual has ample chances to link with the events, plans, and supporting features of an organization. According to Deming (2000), a transformed individual will have the following qualities, which in turn will help the organization, they are:

• Setting an example.
• Be a good listener, but will not compromise.
• Continually teach other people.
• Help people pull away from their current practice and beliefs and move into the new philosophy without a feeling of guilt about the past.

In addition to these effects, the understanding acquired by an individual includes the following areas also. Such as:

• Appreciation for a system.
• Knowledge about variation.
• Theory of knowledge.
• Psychology (Deming, 2000).

His concern over an individual shows that making an individual understand the required knowledge of management is one of his key philosophies applied in quality control management. The 14 points constitute Deming’s methods implemented in the quality control management techniques. The Leadership Institute (2005) observes that “the 14 Points pose a challenge for many firms to figure out how to apply them in a meaningful way that will result in continual improvement”. Moreover, his philosophies are mentioned as Deming’s 14 points including:

1. The constancy of Purpose- This insists on a continuous improvement in products and customer service [which is the target area of quality control]. In addition to that, a strategy to make provisions for long-range requirements to remain competitive implies the constancy of purpose.
2. The new philosophy- In this point, he emphasizes his previous experience while working in Japan. He stresses the fact that the influence of Japanese management techniques needs to be revised to stop the decline of business and industry.
3. Cease dependence of mass inspection – this point is to show the issues related to mass inspection for which Deming suggests an alternative plan of statistical evidence of built-in quality.
4. End lowest tender contracts – through this point, he insists on a requirement of meaningful measuring quality in terms of giving minimal preference to those that do not show statistical proof of quality.
5. Improving every process- by saying this he means that there should be a continuous process of planning to sustain the quality.
6. Institute training on the job- including modern method of training for all to utilize the employee’s knowledge
7. Institute Leadership- this point concerns the responsibility of the managers to help people to improve job quality
8. Drive out fear to bring in an effective way of communication
9. Breakdown barriers to tackle issues related to production and service
10. Eliminate exhortations such as posters, slogans
11. Eliminate arbitrary numerical targets – to avoid work standards based on numerical goals and implement aids in terms of helpful leadership
12. Permit pride of workmanship- the responsibility of the employees should be changed according to quality instead of increasing the employees.
13. Encourage Education- the importance of education and encouragement should be given to everyone to improve their educational standards to show the results in improving the quality.
14. Top management commitment and action- to form top management and proceed with the previous 13 points (Deming, 2000).

Joseph M. Juran philosophies

Joseph M. Juran on the other side also emphasized his certain philosophies identified with the Japanese Philosophy of management. In his book on “Quality Control Handbook” He was a noted person for revolutionizing Japanese philosophy on quality management. His contribution was also realized in some of his attempts to outline Japan’s industrial economy. Dr.Juran was the first to incorporate the human aspect of quality management which is referred to as Total Quality Management,” says Skymark.com (2007).

In his book on “Quality Control Handbook” contains his philosophies on quality control management. He has differentiated the philosophies in three areas of management as Quality planning, Quality improvement, and Quality control. Dr.Juran’s philosophy of quality planning contains the following aspects. They are:

1. Identifying the type of customers.
2. Determine the needs of those customers.
3. Translate those needs into our language.
4. Develop a product that can respond to those needs.
5. Optimise the product features to meet our needs and customer needs.

As far as quality improvement is concerned Dr.Juran substantiates with the idea of developing a process that will be able to produce the product and optimizing the same process. Quality Control according to Dr.Juran should be based on proving the productivity of the process with minimal inspection and finally transferring the process to operations (Juran, 1988).

Conclusion

While analyzing the philosophies of both Deming and Juran they appear similar at many points. For example, Deming’s idea to reduce inspection and Dr.Juran’s concept of developing a planning process with minimum inspection has a similar notion behind quality control management. Deming transformed some of the management strategies with that of the Japanese techniques, whereas Dr.Juran transformed some of the management strategies. The management philosophies of both Deming and Juran have influenced the American management fields and both their philosophies concentrate on individual employee attention. However, Dr.Juran was supposed to be the pioneer in concentrating his Quality control management from an employee point of view. Dr.Juran’s and Deming’s theories and philosophies of quality management have been accepted as well recognized by the American and Japanese management institutions.

Dr.Juran followed a quality trilogy in terms of quality planning, control, and management whereas Edward “believed that adoption of, and action on the fourteen points was a signal that management intended to stay in business” observes Onepine.info (2005). Overall both seemed to have a basic aim of customer service satisfaction.

References

Deming, S. E. (2000). Out of Crisis. Cambridge: Massachusetts.

Deming, S. E. (2000). The New Economic: For Industry, Government, Education. Cambridge: Massachusetts.

Juran, M. J. (1988). Quality Control Handbook (4th ed.). New York: McGraw-Hill.

SkyMark Corporation. Joseph.M.Juran. 2007. Web.

Leadership Institute, Inc. (2005). Who is Dr.W.Edward Deming? 2007. Web.

Lee, R. (2004). In His 100th Year, Juran Still an Advocate fro Quality. Isix Sigma Special Correspondent. 2007. Web.

Mora, E. (2005). W.Edwards Deming, His 14 Recommendations Changed the History of Japan and the World. 2007. Web.

Onepine, Inc. (2005). People Whose Ideas Influence Organisational Work. 2007. Web.

Bookrags, Inc. (2005-2006). W. Edwards Deming 1900-1993. 2007. Web.