Introduction
The case study vividly portrays that global corporations exploit developing countries and leave no chance for local companies to compete on the food market. Mergers and acquisitions allow giant companies like Wal-Mart and Nestle to concentrate power and dictate marketing rules. In MNCs, the systems approach turns on the central theme that marketing reality occurs in systems. A business, part of it, or its connection with others, can be represented by some suitable system that may culminate in a physical replica, chart, flow diagram, and series of equations, simulation model, or just a concept.
While stressing coordination, it also recognizes conflict and competition among units, the necessity for subsystem concessions, and the fact that resources must be used to maintain the system itself as well as to attain goals. Marketing managers have the major responsibility of recognizing the relationships among the elements of the systems. In developed countries life Canada, farmers are unable to decrease prices and compete with global food corporations. They must comprehend their potential combinations, and coordinate and integrate business factors so that goals are achieved effectively.
Largely the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs resulting from the inputs. Consumers and states should be concerned about quality of food and policies introduced by giant food companies. It is important dimension in modern marketing, because it can lead to food crisis, famine and exploitation of developing countries by global food corporation obtained a monopolistic position on the market,
Development
The governments and global community are responsible for the mergers and acquisitions, which affect lives of customers. Freidman and Hayek are right stating that local communities and developing nations should introduce protectionist policies and introduce their own way of national development. They should resist strongly international occupation and exploitation of global corporations. Nevertheless, objectives are common that lends cohesiveness to systems components to the extent. Both Plato and Marx support government intervention in economy and propagate a strict state power in trade and commerce.
This cohesiveness is more readily achieved among different functions within a firm than among firms. As firms become conglomerates of companies, this distinction tends to disappear. Although the systems-perspective direction tends to prevent sub-optimization, it does not preclude the analysis of subsystems. Since management cannot analyze everything at the same time, it must digest smaller pieces. TNCs-supplier relations shows that a business organization as the primary goal of satisfying the customer’s needs and requirements. They are expected to deliver results and provide value to the customer, whether it is an individual, an organization, or institution. In order to achieve business success, one has to have a good grasp an understanding of the importance of business processes.
Conclusion
In spite of accepted standards and food safety rules, many developed countries’ food companies sell low quality food in other regions and markets. Free trade relations lead to low standards and poor quality products sold to local communities. Ensuring optimum efficiency and achieving greater mileage in sales in a constantly changing business world, drives organizations today to rely more and more on other organizations.
No business enterprise, wanting to succeed in the global market scene can survive as an individual entity. The coordination and integration of these business processes therefore is critical. Systems focus attention on broader issues than those usually contained in any one marketing subgroup such as sales or product development. By so doing they add greatly to the formulation of overall corporate and marketing strategy and objectives.
Works Cited
Power, T. International Business, A Canadian Perspective, 1st Edition, Nelson, Toronto, 2008.