Influence
There are various factors that influence how a person can purchase a commodity from the market. The most pertinent attributes considered by a buyer while making the decision pay for a good have a psychological, social, personal, cultural, and/or situational nature.
In a bid to deliberate on these factors, the above mind-map has been presented in relation to my latest purchase of a mobile phone. Primarily, there are several aspects making the process of purchasing a product to vary. In this line of thought, needs are the leading requirement which are followed by necessities and wants. Presently, a mobile phone might be a necessity depending on how it is used in life.
This technical approach sets the external factors from the internal ones in developing a comprehensive analysis of these forces. The internal factors arise from the character and intellect of a person, while the environment of the buyer dictates the external influences.
External Factors
Social Factors
The social aspects affecting the purchase of a phone were apparent, especially in regard to the use of social media. The presence of these social features was important especially when buying the non-smart phones. Therefore, it implied that the selected device should facilitate access of the internet and the social sites. Secondly, age segmented the type of phones being used by people.
As a young person, it was common to follow the prevailing trend as seen from the youths. This came along with the need to interact with friends and relatives over a wide area and time differences. In fact, it played a role especially in receiving notifications on learning and getting the emailed learning materials.
Apparently, students who were uninformed about the prevailing issues were not able to learn properly. They were peculiar and seen as antisocial for missing the most basic items that other people possessed.
Cultures
These are the advancements made through learning. They are usually determined by time and location of a person in a society. In this regard, buying a smart phone was in accordance to the current trends where majority of the people in the city were using these devices. A phone that did not reach these standards was inferior and odd with those of other people. For example, there had been a sense of hating unoriginal phones due to their inefficiency.
In this light, most people had adopted a culture of purchasing mobile phones from outstanding companies such as Nokia, Apple, and Samsung among others. This indicated that the brand of the device must had been tangible to the people in a bid to avoid the peculiar perception of the phone I bought.
Personal Factors
These are features that the purchaser likes about the phone. For instance, my case involved checking how relevant a smart phone would be significant in my day to day life. I noted that it could be used as a bible, a dictionary, a translator, and a text to speech converting device. I could use it to receive and reply text messages as well as call instantly at any place.
I also counted on the fact that I could receive news’ updates and other information from it since I did not have a television. Lastly, I could use it to pass time through playing video games. It was presentable as seen from its neatness and shiny appearance. Moreover, it was a black Samsung device that a person would avail to anyone for observation since it was outstanding.
This device could boost my ego about being conscious of the surrounding and responsible while searching for work and attachments from different organizations. This was attributed to the aspect that some managers could refute applications basing on arrogance since a person had an inferior device.
Therefore, I could not purchase a second-hand device that might have internal problems. The smart phone was appropriate in fulfilling my necessities within the level I wanted to meet. Its cost and features, thus, made it the most fitted phone to purchase.
Internal Factors
Psychological Factors
There were three psychological factors that influenced the purchase. First, there were those devices that I did not value with/without apparent reasons. For instance, I could not buy an Alcatel device because I had a negative attitude towards it. It could have been that I did not like its shape or keyboard, and therefore I was not interested in it. Since there were other options in the market, there was a high tendency of avoiding the disliked device.
On the other hand, I had a positive attitude towards the credibility and durability of Samsung electronics. Therefore, this aspect had a great influence since the brand was the same and there were high chances of having a similar trait in the phones as in the other electronics. Furthermore, it had efficient internet services operated on its large touch screen and a keypad.
Situational Factors
Samsung devices were available in the market at regulated prices. This implied that it would be easy to search the Samsung smart phone in the market. It could meet all my requirements, including the features and the cost. Therefore, I decided to buy this device after considering all these factors.