Primary text
Psychology is not only a way to learn about yourself, but also a way to solve crisis situations. Get a timely consultation with a psychologist and get rid of your life problems!
Headline
Cooper Mental Health Counseling – a consulting company that encourages diversity.
Description
A multimedia advertising campaign with this image will be launched on social media platforms such as Instagram and Facebook. This is because the coronavirus pandemic has made social media the primary way people communicate. They spend a significant amount of time on these platforms, which allows for effective targeting of advertising through these resources. The audience of our campaign will consist of several segments of consumers of consulting services. The first of these will be middle-aged, affluent people who have a stable income. Such people have already defined their life situations and social role but also have unresolved personal issues. One of these issues may be relationship difficulties because many people had to take a new look at their relationships during the pandemic. A second consumer segment would be people from different minority backgrounds, such as ethnic, national, or sexual. Such clients often face misunderstandings in the service field, and they may find it particularly difficult to open up in a psychological counseling setting.
One of the features and benefits of the clinic is the diversity of counselors, and they include members of various minorities. This can create additional trust with these same clients and encourage them to choose this clinic. The third segment of consumers will be dependents, namely people under the age of 20, whose sessions are paid for by their parents. They are somewhat limited in their consumer options and cannot purchase paid sessions on their own. Nevertheless, such clients most often have a sufficient number of personal problems and can go to multiple sessions. The goal of the campaign will be to attract the maximum number of clients to the psychological counseling clinic. Two main segments will be chosen as places for the campaign’s placements – auto-targeted advertising and promotional campaigns involving bloggers. The first type of product placement will be done automatically on those accounts that were interested in counseling. Also, will be purchased advertising from bloggers whose topics relate to psychology.
Optimization to maximize clicks has been chosen as the bid strategy. Since the goal is engagement, this is an excellent way to achieve it – people will click on the ads everywhere. The click goal is 100 per day, with a budget of $0.2 per click. By setting a minimum price for each click, one can increase the target number over time and achieve greater reach. The target number of ad impressions will be 1000 impressions per day on targeting ads alone. One should also take into account native ads from bloggers, each of which can bring from one to ten thousand potential customers reached.
Call to Action
The call to action in the case of this advertising campaign will be a call to follow the link and sign up for the first free consultation. It is essential to specify that the consultation is free, as this will help to attract not only wealthy people but also dependents. The link, which the potential client will click, will allow them to fill out a registration form and choose a convenient time to sign up for the consultation. The link button should stand out and be easy to click.