Corporate Entrepreneurship in Real-World Examples

Exclusively available on Available only on IvyPanda® Made by Human No AI

Corporate entrepreneurship is the process by which groups inside an existing corporation build, foster, promote, and administer a new business distinct from the parent organization. However, these new entities emphasize the parent’s holdings, competitive positioning, knowledge, or other capabilities. The new groups may also be an oxymoron while again utilizing the unconventional approach to further economic growth alongside the meticulous planning, framework, and organization that several large firms have developed over time (Demirkan et al., 2019). Instead of reclining on their glories, the world’s wealthiest organizations, such as Amazon as well as Samsung, are progressively undertaking proactive innovation projects to prevent disruption.

Amazon Custom is an excellent extension of an existing innovative initiative that has reaped the benefits of both evolutionary and radical tactics. As the name indicates, this ambitious new approach allows suppliers to provide customized items on Amazon for the first time (for example, custom text, customization, and so on) (Demirkan et al., 2019). Samsung’s innovative business strategy entails delegating new projects to an expert ‘creative elite,’ guaranteeing that they are prepared to include best practices and produce maximum KPIs (Demirkan et al., 2019). To achieve these objectives, the industry’s inventive elite use open innovation as well as corporate technical reconnaissance strategies.

New product advocates explore ideas for new merchandise by independent strategic orientation, a bottom-up method. The iPod is an excellent example. It was built with the help of the company’s workers’ staffing and engineering knowledge. This approach adheres to the company’s existing strategies. Inspired strategic behavior is a top-down procedure in which policy is processed via the company’s pre-existing hierarchical structure (Demirkan et al., 2019). This process is consistent with the firm’s existing approaches, with the iPhone serving as an example. As a result, the most likely commercial development is induced business strategy. The focus of creative behavior strategy is on human effort rather than the technological aspect. It includes new ideas, products, and procedures into a person’s position. He subsequently becomes an expert in the field and works for the firm to generate fresh ideas.

Reference

Demirkan, I., Yang, Q., & Jiang, C. (2019). New England Journal of Entrepreneurship, 22(1), 5-30.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2023, January 7). Corporate Entrepreneurship in Real-World Examples. https://ivypanda.com/essays/corporate-entrepreneurship-in-real-world-examples/

Work Cited

"Corporate Entrepreneurship in Real-World Examples." IvyPanda, 7 Jan. 2023, ivypanda.com/essays/corporate-entrepreneurship-in-real-world-examples/.

References

IvyPanda. (2023) 'Corporate Entrepreneurship in Real-World Examples'. 7 January.

References

IvyPanda. 2023. "Corporate Entrepreneurship in Real-World Examples." January 7, 2023. https://ivypanda.com/essays/corporate-entrepreneurship-in-real-world-examples/.

1. IvyPanda. "Corporate Entrepreneurship in Real-World Examples." January 7, 2023. https://ivypanda.com/essays/corporate-entrepreneurship-in-real-world-examples/.


Bibliography


IvyPanda. "Corporate Entrepreneurship in Real-World Examples." January 7, 2023. https://ivypanda.com/essays/corporate-entrepreneurship-in-real-world-examples/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1