Executive Summary
Globalization, including its cultural component, is a continuous and integral process for today’s society. The spread of culture is also part of globalization, which helps people exchange ideas, traditions, and customs worldwide. Homogenization suggests that as cultures collide, they either become more similar or one of them crowds out the others.
Literary developments on this topic are relatively large-scale and detailed. Many scientists are considering this problem, especially in recent years, as homogenization is more relevant than ever. Thus, the process of finding quality literature is greatly simplified.
Annotated Bibliography
Chen, Xinyi, and Siwen Shen. “Review of the impact of cultural imperialism in the context of globalization to the film industry.” 2nd International Conference on Language, Art and Cultural Exchange, 2021.
In this paper, researchers examine the impact of the globalization of imperialism and homogenization in the film industry. According to the authors, this area demonstrates how one culture can influence others by imposing specific patterns on them. For a long time, Western cinema has been dictating to the entire industry the basic clichés and rules that must be followed for a film to become popular. Thus, the article’s value is due to its up-to-date look at and illustrative examples from a particular cultural sector. The theories in the article are essential for studying the topic because they explain the relationship between imperialism, homogenization, and globalism.
Kebede, Tibebu Shito. “Theoretical Debates on the Cultural Consequences of Globalization and Its Implication in the Light of the Ethiopian Culture.” International Journal of Political Science and Development, vol. 7, 2019, pp. 287-93.
In their work, the authors consider globalization a general phenomenon common to all countries. In this regard, researchers’ approach to studying this issue is complex. The article discusses the positive properties of globalization as a phenomenon that allows people to communicate better.
At the same time, scientists characterize globalization as the provision of cultural ties. This paper is valuable because of a positive approach to globalization that is rare today. For studying this topic, the paper’s subject can bring much helpful information about the results of globalization and homogenization.
Konrad, Victor, and Melissa Kelly. Borders, Culture and Globalization: A Canadian Perspective. University of Ottawa Press, 2021.
The authors of this book examine the phenomenon of globalization using the example of goods and the exchange of human traditions in Canada. At the same time, much attention is paid to the border culture and how it is formed, representing a special form of homogenization. Separate identities and traditions can develop in border zones that form their cultural field. The usefulness of this book can be judged by the fact that it touches on rare topics that most scientists ignore. For the research subject, the topic and the work represent a significant contribution, as they complement existing work in the Canadian context.
Lebovic, Sam. A Righteous Smokescreen: Postwar America and the Politics of Cultural Globalization. University of Chicago Press, 2022.
In this book, the author reveals the meaning and importance of freedom of speech in the context of globalization and the consequences this can lead to. Through globalization, the United States can proclaim its interests and values worldwide. At the same time, in most cases, cultural exchange was ignored, due to which American culture achieved significant distribution. The value of this book is that the author analyzes in detail the phenomenon of the spread of American culture and its homogenization. The subjects for study in this book are topics that analyze factors in the popularity of a particular culture.
Negedu, Isaiah A., and Solomon O. Ojomah. “Remedial Approach to Cultural Globalization and Intercultural Competence.” Essays on Contemporary Issues in African Philosophy, 2022, pp. 193–207.
This article considers homogenization and globalization as separate quantities that are not related to each other. This provokes several questions that researchers try to answer in their work by analyzing intercultural dialogue. In addition, the article deals with attributing the status of the hegemon to Western culture and identifying it with the homogenization process. The usefulness of this work is that the authors bring a new look at the processes of globalization and the homogenization of cultures. The subject of the research means the topic under consideration is the designation of intercultural dialogue as a compromise to achieve the harmonious coexistence of different cultures.
Ogar, Joseph Nkang, Leonard Nwoye, and Samuel Akpan Bassey. “Archetype of globalization: illusory comfort of neo-colonialism in Africa.” International Journal of Humanities and Innovation (IJHI), vol. 2, no. 3, 2019, pp. 90-95.
This work reveals the evidence-based reasons why globalization and subsequent homogenization are being used for the imperialist interests of the Western world. Thus, the authors consider the attempts of the West to unite other cultures as a way to manage them better. The influence of Western cultural pressure on African countries will encourage local people to accept foreign cultures more than their own. The value of this work is that the authors explore how united cultures can be a tool for homogenization. These subjects mean that for research, the topic is that globalization is not a positive development for Africa.
Onoriode, Omorho Humphrey, and Asinedu Kennedy Nwafili. “Cultural Homogenization, Cultural Americanization and Globalization: The African Fear.” PalArch’s Journal of Archaeology of Egypt/Egyptology, vol. 18, no. 08, 2021, pp. 2089-2100.
The authors of this article consider cultural homogenization and globalization as examples in Africa. The article deals with the experiences of the African people regarding how others can absorb their culture due to globalization. At the same time, the economic and cultural relations of the old African countries with other states are considered to demonstrate how they are influenced by traditions alien to this region. The usefulness of the text lies in the fact that it demonstrates how cultures in the modern world are subject to disappearance without proper protection. To study the topic of globalization, this article may search for new ways and mechanisms for preserving culture in the context of globalization.
Sharifonnasabi, Zahra, Fleura Bardhi, and Marius K. Luedicke. “How globalization affects consumers: Insights from 30 years of CCT globalization research.” Marketing Theory, vol. 20, no. 3, 2020, pp. 273-298.
Understanding the influence of culture and globalization on consumer behavior can be an essential aspect of analyzing the behavior of markets. In their work, the authors study how homogenization and globalization can influence consumer culture. Goods from another cultural environment may completely replace the products of one country because their culture is not sufficiently stable and is not protected. The usefulness of the paper lies in the fact that it gives a clear idea of how globalization can regulate market relations. The work is essential for studying the topic as the authors explain the future directions of cultural globalization.
Sharma, Jitendra, and Lochan Nagar. “Globalization and fusion of cuisine, getting variety or homogenization.” International Journal in Commerce, vol. 8, no. 5, 2021.
Homogenization processes can explain food preference scenarios in people around the world. The influence of cultures on one another forms specific preferences in people, even if there was no predisposition to them before. In addition, homogenization led to the search for new dishes by mixing products from different cultures. The study’s usefulness is that it explains how globalization can positively affect diversity. For research on the topic, the subjects of this article are weighty arguments about why globalization has led to the rejection of traditionality.
Zulfiqar, Amna, and Faiza Khalid. “New Media And Identity Crises: A Challenge of Cultural Homogenization.” Pakistan Journal of Social Research, vol. 4, no. 04, 2022, pp. 143–147.
This work examines aspects of globalization and its impact on cultures through the prism of social networks as a distributor of ideas and values. The authors study how modern information transmission can influence people and their cultural identity. International communication is one of the strong mechanisms of people’s influence on each other and a tool of globalization. The usefulness of the text will be explained by the fact that the media are both a product and a consequence of globalization, which directly relates to its study. To study the subject, this scientific work means searching for new relationships between cultural homogenization and globalization.