Del Monte Fresh Juice Marketing Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Product Description

Del Monte Fresh Juice is a product of the Del Monte Foods Company which is located in San Francisco, USA. The Del Monte Fresh Juice product falls in the category of fruit drinks that are retailed in enclosed packets. The product comes in varieties such as Fresh Cut, Sun Fresh, Fruit Chillers, Super Fruit, and Orchard Select among others.

The product consists of freshly squeezed juice from fruits such as mango, guavas, pineapple, orange, berry, and grapes among others. The product is known for its high quality. The product comes in a unique packet which is easy to open and can be placed in a refrigerator for long without damaging the content.

Packaging and its advantages

The Del Monte Fresh Juice product is packaged in a biodegradable hard paper with a plastic bottle top as opposed to the traditional packets that must be cut with a scissor to enjoy the content. The biodegradable hard paper enables a customer to store the juice in a refrigerator without the worry of damaging the content.

Since the hard paper is surrounded by a thin plastic lining, the package is resistant to damages as a result of exposure to the cold conditions in the fridge.

Since the product has an easy to open plastic lid, a customer does not have to tear or rip the packet when he or she wants to enjoy the fresh juice. The easy to open lid ensure hygiene and reduce spillage during opening and consumption of the juice. Since the plastic lid can be closed and sealed back, it is easy to transport the product when it has been used partially.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, March 17). Del Monte Fresh Juice Marketing. https://ivypanda.com/essays/del-monte-fresh-juice-marketing/

Work Cited

"Del Monte Fresh Juice Marketing." IvyPanda, 17 Mar. 2020, ivypanda.com/essays/del-monte-fresh-juice-marketing/.

References

IvyPanda. (2020) 'Del Monte Fresh Juice Marketing'. 17 March.

References

IvyPanda. 2020. "Del Monte Fresh Juice Marketing." March 17, 2020. https://ivypanda.com/essays/del-monte-fresh-juice-marketing/.

1. IvyPanda. "Del Monte Fresh Juice Marketing." March 17, 2020. https://ivypanda.com/essays/del-monte-fresh-juice-marketing/.


Bibliography


IvyPanda. "Del Monte Fresh Juice Marketing." March 17, 2020. https://ivypanda.com/essays/del-monte-fresh-juice-marketing/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1