Digiphrenia by Rushkoff: Digital Multitasking Essay

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Digiphrenia is defined by Rushkoff as a condition in which a person becomes engrossed in a narrative, attempting to control numerous ‘versions’ at the same time, making it difficult for the brain to process such digital multitasking (Rushkoff 62-64). Can the process of digiphrenia be adapted through self-awareness as suggested by Rushkoff or eventually the self-awareness can become identified with the narrative itself, leading to the full collapse of the mind?

Due to a hidden urge to escape from the existing circumstances, society has grown intrigued by apocalyptic themes, leading to fixation with Doomsday and other eschatological scenarios of the end of time (Rushkoff 207). Rushkoff’s notion of ‘Apocalypto’ reflects mostly his Western social approach and postmodernist frustration of the constant state of crisis (Rushkoff 210). Can it also take into account other variables (religion, etc.)?

Overwhelming with incoming data leading to the impossibility of process-tracing was mentioned by Rushkoff as a precursor to chaos and ‘fractalnoia’ (Rushkoff 160-162). How can this phenomenon be viewed from the perspective of the current development of Facebook’s metaverse and NFT emergence?

Work Cited

Rushkoff, Douglas. Present shock: When everything happens now. Current, 2014.

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IvyPanda. 2023. "Digiphrenia by Rushkoff: Digital Multitasking." September 10, 2023. https://ivypanda.com/essays/digiphrenia-by-rushkoff-digital-multitasking/.

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IvyPanda. "Digiphrenia by Rushkoff: Digital Multitasking." September 10, 2023. https://ivypanda.com/essays/digiphrenia-by-rushkoff-digital-multitasking/.

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