The new food delivery service will focus on delivering groceries and medicines to older people living in suburban areas with difficulty obtaining certain products. In other words, the demographic group chosen to build the marketing strategy includes those over 55, the official residents in the suburbs, and working within the suburbs or retiring. This category of potential buyers is very beneficial for starting such a business. This is due to the demographic group’s immediate need to purchase goods only found in large cities. Despite many advantages and relative peace, suburban life brings many problems with the purchase of goods (Kari-Ann, 2019). There is a need to travel regularly to the city by car. The issue of delivery using drones for people who do not have a vehicle is especially serious.
Considering that the selected group usually uses TV. In other words, advertising for such a business should be launched through television. Creating a video showing drones as the delivery vehicle can be a great option. Promotion through advertising on TV is the best option for distributing new services and services. Many researchers in the field of medicine believe that drone delivery can significantly reduce the cost of transporting medicines (Scott C. & Scott, J., 2019). This approach is especially relevant for people with limited mobility. But within the framework of the general business development concept, the goal is to provide comfortable conditions for obtaining various goods. Therefore, for pre-retirement and retirement-age clients, such a business can be an excellent option for saving money.
The idea of using drones for commercial delivery has long been in the air. Despite the existing administrative barriers, enthusiasts and corporations are investing millions of dollars in this area’s development, which is bearing fruit. If a couple of years ago, the only bonus from developing such projects as PR on the Internet, where videos with the following “world’s first delivery by drone” gained millions of views, now serious projects with real works have begun to appear. Therefore, the practical implementation of the project should be easy. Currently, existing delivery drones mainly work through online orders. Given the target audience, this approach to design should be expanded. The selected demographic may need to gain knowledge of online ordering. In this regard, indicating the need to connect mobile services for orders is essential. Therefore, the practical implementation of the project should be easy. Currently, existing delivery drones mainly work through online orders. Given the target audience, this approach to design should be expanded. The selected demographic may need to gain knowledge of online ordering. In this regard, indicating the need to connect mobile services for orders is essential.
For the practical implementation of the project, several factors must also be considered. For example, the cost of ensuring the safety of drones. Another area for improvement is the development of routes through safe airspace. At the moment, the main problem is the automatic flight navigation system (Chiang, et al., 2019). In other words, one operator should be able to monitor the performance of several drones at once. Another factor that needs serious study is testing technologies for unloading goods using cables. Considering the weight category is also very important, especially for delivering heavier loads required by this demographic group.
In conclusion, drone delivery for people over 55 living in the suburbs is a great opportunity for stores and customers. It is very important to consider suppliers’ and customers’ lifestyles, preferences, and desires when developing a business promotion plan. A business like this can make life much easier for a selected demographic and help them avoid unnecessary trips to the city. In addition, there will be a more rational distribution of the load in stores and pharmacies, which will help reduce the burden on employees in the field of sales.
References
Chiang, W., Lim Y., Shang, J., & Urban, T. (2019). Impact of drone delivery on sustainability and cost: Realizing the UAV potential through vehicle routing optimization. Applied Energy, 242(7), 1164–1175. Web.
Kari-Ann, R. (2020). Pros and cons of living in the suburbs. Mid-West: Moving Storage. Web.
Scott C., & Scott, J. (2020). Drone delivery models for medical emergencies. In N. Wickramasinghe & Bodendorf, (Eds.), Delivering Superior Health and Wellness Management with IoT and Analytics (pp. 69–85). Publisher.