Management Dilemma
DNATA is currently recognized as one of the biggest air service providers in the world with various functions such as cargo carrying, travel opportunities, flight catering, and management of the territories for the aircraft. The company operates worldwide and covers a multitude of countries of Asia, Africa, Europe, America, and Oceania with $ 2.8 billion revenue (Financial Performance par. 1). The company hires thousands of employees with different functions in 38 countries all over the world (currently the total number of DNATA employees is over 20 000) (Careers par. 2). The management dilemma for DNATA is the need for multiple employees that are challenged by the financial pressure (Holloran 15). As a result, DNATA’s solution is to increase the number of part-time workers due to their cheaper labor complicated by the higher rates of turnover.
Management Questions
DNATA’s staffing strategies include hiring as well as training for the personnel that requires an investment that is limited by the financial pressures caused by the growing oil prices (Siddiqui 3; Holloran 15).
Research Questions
The questions for the research are DNATA’s use of part-time employment as a way to address the financial pressure and DNATA’s challenge to retain their part-time workers to avoid high turnover.
Secondary Data
Several secondary sources were required to find the appropriate and useful information to create this case study. First of all, the study had to provide a brief company profile details that included the description of a business, its functions, and the current success and challenges. The numerical data for this part was taken from the official website of the overviewed company called DNATA. Namely, the sections describing the financial performance, career opportunities, and facts about the organization were relied on. The introduction of the company had to be short but informative; this is why it included just a definition of the company and its functions, its revenue statement, and its global coverage.
Further, the duties and operations of the business, as well as its worldwide presence and the footprint on every continent mentioned in the introduction define the company’s need for human resources. The challenge (or the management dilemma) facing DNATA was found in the article by Holloran that explores the ground services provided by DNATA and the difficulties that accompany them.
To hire a multitude of people, an organization needs significant costs that are often limited by various external factors. In the case of DNATA, they are the financial crises in different parts of the world and the growing oil prices. Holloran’s article provides quotes of many influential managers and executives working at DNATA overviewing the challenges experienced by the company. That secondary source is highly informative and valuable; this is why it was chosen for this paper.
Finally, to understand the goals and aspirations of DNATA’s management team better, a paper by Siddiqui was selected. The author is one of the executives working in the Quality Assurance Department of DNATA in Dubai, UAE; that is why his analysis is extremely important. Siddiqui’s paper presents information about the preparation and training of the staff to ensure excellent teamwork. Looking through the report one may notice that DNATA takes the coaching of the new workers very seriously to remain one of the high-quality service providers and achieve and maintain the best customer satisfaction rates.
Hiring, selection, and training must be expensive to prepare valuable resources, the retention also needs funding. Employing part-time workers is likely to reduce the quality of services and increase the turnover, but it is a way out of the financial pressure faced by DNATA which constitutes the management dilemma.
Works Cited
Careers. DNATA. 2015. Web.
Financial Performance.DNATA. 2015. Web.
Holloran, Marc. (Ed). Airline Ground Services. 2012. Web.
Siddiqui, Mohammed Asif. Achieving Business Excellence – A case study of Dnata Airport Operations, Dubai, UAE. 2011. Web.